Study on a Correlation Model between the Kansei Image and the Texture Harmony

Stefano

2022

i-Perception

The notion of harmony was first developed in the context of metaphysics before being applied to the domain of music. However, in recent centuries, the term has often been used to describe especially pleasing combinations of colors by those working in the visual arts too. Similarly, the harmonization of flavors is nowadays often invoked as one of the guiding principles underpinning the deliberate pairing of food and drink. However, beyond the various uses of the term to describe and construct pleasurable unisensory perceptual experiences, it has also been suggested that music and painting may be combined harmoniously (e.g., see the literature on “color music”). Furthermore, those working in the area of “sonic seasoning” sometimes describe certain sonic compositions as harmonizing crossmodally with specific flavor sensations. In this review, we take a critical look at the putative meaning(s) of the term “harmony” when used in a crossmodal, or multisensory, context. Furthermore, we address the question of whether the term's use outside of a strictly unimodal auditory context should be considered literally or merely metaphorically (i.e., as a shorthand to describe those combinations of sensory stimuli that, for whatever reason, appear to go well together, and hence which can be processed especially fluently).

Section: Unisensory Harmony Perception Beyond Auditionmentioning

confidence: 99%

Crossmodal Harmony: Looking for the Meaning of Harmony Beyond Hearing

Stefano

2022

i-Perception

“…While the unisensory assessment of shitsukan undoubtedly constitutes an interesting line of laboratory research, out in the real world, our experience and evaluation of material properties is typically based on multisensory cues. Importantly, a large body of empirical research demonstrates that any productintrinsic (not to mention some product-extrinsic) sensory inputs are combined to deliver multisensory shitsukan perception (see also Qiao et al, 2014;Schütte et al, 2008). Understandably, many researchers have been interested in trying to understand the rules of multisensory integration and how they relate to the perception of shitsukan/material quality (e.g., Fujisaki et al, 2014;Lederman et al, 1986;cf.…”

Section: Multisensory Contributions To Shitsukan Perceptionmentioning

confidence: 99%

Shitsukan — the Multisensory Perception of Quality

2020

Multisens. Res.

We often estimate, or perceive, the quality of materials, surfaces, and objects, what the Japanese refer to as ‘shitsukan’, by means of several of our senses. The majority of the literature on shitsukan perception has, though, tended to focus on the unimodal visual evaluation of stimulus properties. In part, this presumably reflects the widespread hegemony of the visual in the modern era and, in part, is a result of the growing interest, not to mention the impressive advances, in digital rendering amongst the computer graphics community. Nevertheless, regardless of such an oculocentric bias in so much of the empirical literature, it is important to note that several other senses often do contribute to the impression of the material quality of surfaces, materials, and objects as experienced in the real world, rather than just in virtual reality. Understanding the multisensory contributions to the perception of material quality, especially when combined with computational and neural data, is likely to have implications for a number of fields of basic research as well as being applicable to emerging domains such as, for example, multisensory augmented retail, not to mention multisensory packaging design.

“…57 The possible word pool was collected from dictionaries, books, and English journal papers. 12,19,36,[66][67][68] The word items were then collected to develop the exploration of item scales. In this study, 90 words were collected (see Appendix 1), and four experts (3 females, 1 male) in fashion marketing were asked to rate the words.…”

Section: Item Generation and Refinementmentioning

confidence: 99%

Multisensory perception and positive emotion: Exploratory study on mixed item set for apparel e-customization

Chen

Textile Research Journal

2020

With the rapid development of digital technology, many consumers increasingly prefer to buy their clothes online. In order to improve the quality of online services and enrich the consumer experience of apparel e-customization, this paper develops item scales that measure positive emotion, visual perception, and haptic perception. It also evaluates the relationships between the item scales, attitude, and intention. It is an exploratory study on consumers’ multisensory perception and positive emotion mixed item scale (MPPEMIS), collected by experts. Supported by factor analysis and correlation analysis, both laboratory and online studies were conducted to test the reliability and validity between item scales, attitude, and intention. Visual factors (e.g., transparency, brightness, dimness), haptic factors (e.g., comfort, coarseness, softness), and positive emotion (e.g., excitement, attractive, pleasantness) are proved in the MPPEMIS, which positively correlates with the factors of attitude and intention in apparel e-customization. As such, the MPPEMIS may help to assist brand managers, marketers, and retailers by recommending easily understood information and providing item scales for apparel e-customization that can also be adopted in online service strategies and system modularization.