Study on design and implementation of audience measurement functionalities for digital signage service using Kinect camera

Hyun, Wook; Huh, Mi Young; Kim, Sung Hei; Kang, Shin Gak

doi:10.1109/icact.2014.6779030

Cited by 5 publications

(5 citation statements)

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“…Due to the technology enhancement of the digital camera, a depth sensor is integrated to provide the depth information (z). Hyun et al utilized the Kinect Sensor to extract the audience's depth information, height, and moving direction [8]. OpenCV is applied to process the face information for gender and age classification.…”

Section: Related Workmentioning

confidence: 99%

“…Hyun et al. utilized the Kinect Sensor to extract the audience's depth information, height, and moving direction [ 8 ]. OpenCV is applied to process the face information for gender and age classification.…”

Section: Related Workmentioning

confidence: 99%

“…Many types of research about vision-based DOOH systems have been studied and implemented to collect the audience measurement with digital cameras [1,7,8,9]. The audience measurement metric includes the number of audiences, time duration, distance, and height.…”

Section: Introductionmentioning

confidence: 99%

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Multi-audience tracking with RGB-D camera on digital signage

Low

Ong

Koo

et al. 2020

Heliyon

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Digital signage is widely utilized in digital-out-of-home (DOOH) advertising for marketing and business. Recently, the combination of the digital camera and digital signage enables the advertiser to gather the audience demographic for audience measurement. Audience measurement is useful for the advertiser to understand the audience's behavior and improve their business strategies. When an audience is facing the digital display, the vision-based DOOH system will process the audience's face and broadcast a personalized advertisement. Most of the digital signage is available in an uncontrolled environment of public areas. Thus, it poses two main challenges for the vision-based DOOH system to track the audience's movement, which are multiple adjacent faces and occlusion by passer-by. In this paper, a new framework is proposed to combine the digital signage with a depth camera for tracking multi-face in the three-dimensional (3D) environment. The proposed framework extracts the audience's face centroid position (x, y) and depth information (z) and plots into the aerial map to simulate the audience's movement that is corresponding to the real-world environment. The advertiser can further measure the advertising effectiveness through the audience's behavior.

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Section: Related Workmentioning

confidence: 99%

Section: Related Workmentioning

confidence: 99%

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Multi-audience tracking with RGB-D camera on digital signage

Low

Ong

Koo

et al. 2020

Heliyon

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“…A digital signage system may also support various short-range communication such as RFID, NFC, Bluetooth, and infrared-ray. The authors of [5] described interfaces that audience measurement will occur.…”

Section: Related Workmentioning

confidence: 99%

“…Users of digital signage systems can interact with the systems, i.e. users can select a menu on the screen in order to tell the system to perform the instruction represented by the menu [5].…”

Section: Related Workmentioning

confidence: 99%

Review of the Kiosk Related Research Results

Yim

2015

Advanced Science and Technology Letters

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Abstract. Kiosks are widely used in order to provide "localized real-time information," "interactive touch-control services," and "value-added integrated marketing service". We review recently introduced kiosk related research results. Then, we propose our design of a kiosk system for local area tourism. The screen of the system consists of a video view, two image views and an online shopping mall.

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