Study on SEO monitoring system based on keywords &amp;amp; links

Wu, Di; Luan, Tian; Yan, Bai; Wei, Liyuan; Li, Yanhui

doi:10.1109/iccsit.2010.5563940

Cited by 10 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The keyword density is a factor which can increase page relevance for keywords. [17] This means, adding too much keyword in a single paragraph to make that keyword importance for search engine.…”

Section: Iiii Abstracttuffingmentioning

confidence: 99%

“…However, these words cannot be seen by users or naked eyes, but search engine can only recognize. [17] For example, the text presented with the same colour scheme as the corresponding webpage has. As for the link, when the keywords are put into the link, the link becomes invisible to the user.…”

Section: Fig 4 Flow Diagram Activity Of Black Hat Seomentioning

confidence: 99%

“…If it is the common people, the return will be another version. [17] The purpose of cloaking is to get high rankings on all of the major search engines. Since each search engine uses a different ranking algorithm, a page that ranks well on one may not necessarily rank well on the others.…”

Section: Fig 4 Flow Diagram Activity Of Black Hat Seomentioning

confidence: 99%

“…And the purpose is to let these doorway pages with different keywords get good search engine rankings. [17] The goal of the doorway pages is to gain high rankings for multiple keywords or terms. The optimizer will create a separate page for each keyword or term.…”

Section: Iiiii Doorway Pagesmentioning

confidence: 99%

“…Keyword stuffing consists of over loading a webpage with keywords or irrelevant keywords in order to manipulate a site ranking. (Adam, 2010) The main Black-Hat SEO methods are as follows: [17] …”

Section: Black Hat Seo Techniquesmentioning

confidence: 99%

See 4 more Smart Citations

Conversion of Website Users to Customers-The Black Hat SEO Technique

Bello¹,

Noah²

2018

IJARCSSE

View full text Add to dashboard Cite

Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.Keyword-SEO; White hat SEO; Black hat SEO; Gray hat SEO; Traffic; Crawling; and Indexing I. INTRODUCTIONSearch engine is a web software program or web based script available over the internet that searches documents and files for keywords and returns the list of results containing those keywords (Fig. 1). Today, there are numbers of different search engines available on the internet, each with their own techniques and specialties. SEO is a technique that improves visibility of a website in search engine as shown in Fig. 2. SEO improves the volume and quality of traffic to a website from search engines via natural search results for targeted keywords. Search engine optimizers use knowledge base. This is domain knowledge which evaluates interestingness patterns from search result [1]. Search engine optimizers use SEO techniques which follow search engine guidelines called white hat SEO techniques. Sometimes search engine optimizers use website promotion techniques in webpage development which does not follow the search engine rules and policies. Such techniques are called black hat SEO techniques. The benefits of SEO to small businesses cannot be overemphasized. For start-ups, SEO will assist you in creating a better, faster and more user friendly website. Presumably, by now, most entrepreneurs and m...

show abstract

Section: Iiii Abstracttuffingmentioning

confidence: 99%

Section: Fig 4 Flow Diagram Activity Of Black Hat Seomentioning

confidence: 99%

Section: Fig 4 Flow Diagram Activity Of Black Hat Seomentioning

confidence: 99%

Section: Iiiii Doorway Pagesmentioning

confidence: 99%

Section: Black Hat Seo Techniquesmentioning

confidence: 99%

See 3 more Smart Citations