Study on the Attractiveness Factors of Online Courses

Han, Jia Liang; Yuan, Min

doi:10.3390/educsci9020128

Cited by 10 publications

(9 citation statements)

References 7 publications

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“…Demand for online professional learning has triggered the development of massive open online courses (MOOCs), which are an increasingly offered opportunity for people who intend to acquire, develop, or change their professional knowledge and skills (Calonge & Shah, 2016; Haggard et al, 2013; Pilli & Admiraal, 2016). This is a common option for developing skills in marketing, especially in cases where geographical or time convenience is preferred (J. X. Han & Ma, 2019; Peltier et al, 2003; Singh, 2017).…”

Section: Introductionmentioning

confidence: 99%

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Dikčius

Urbonavičius

Adomavičiūtė

et al. 2020

Journal of Marketing Education

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Online learning is a powerful option for professional development in various careers, including marketing. However, massive open online courses (MOOCs) tend to face an issue of course dropouts, and this cannot only be attributed to factors like course content or value. Social interactions among students and interest-generating elements of MOOCs are equally important elements of online learning ecosystems. Therefore, this study approaches the problem from the perspective of the social exchange theory with insights into the cognitive evaluation theory to predict the effects of social interactions and gamification rewards on the process of studies. The data from an experiment and a subsequent survey of marketing course participants were used to analyze student satisfaction and dropouts through the lens of the social exchange theory and to see the effects of expected and unexpected gamification rewards. This contributes to the knowledge about factors that influence online course discontinuation, provides managerial and educational insights on dropout reduction, and specifies directions for further studies on the use of gamification elements in MOOCs.

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Section: Introductionmentioning

confidence: 99%

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Dikčius

Urbonavičius

Adomavičiūtė

et al. 2020

Journal of Marketing Education

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“…Finally, organize the evaluation information of all subjects to obtain a three-layer diagram, including abstract evaluation items (upper layer), original evaluation items (middle layer), and concrete evaluation items (lower layer). In real-life, EGM has been widely used in design problems such as App Icons [36], online teaching [37], and product form [38]. In this paper, to propose a practical healing product design strategy, we need to use EGM to analyze the attractiveness factors of existing healing products during the analysis phase of the design strategy.…”

Section: Miryoku Engineering and Evaluation Grid Methods (Egm)mentioning

confidence: 99%

Research on the Design Strategy of Healing Products for Anxious Users during COVID-19

Lin

2022

IJERPH

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With the spread of COVID-19 worldwide, various travel restrictions are becoming a significant trigger for anxiety. Although healing products could relieve anxiety, few scholars have proposed a practical design strategy. Therefore, we offer a design strategy for healing products that includes three phases: preparation, analysis, and verification. In Phase 1, 20 people with moderate or high anxiety are invited to rate 100 samples. Then, FCM is used to obtain representative samples. In Phase 2, a three-layer diagram (incl. the upper, middle, and lower layers) of healing products is obtained using the evaluation grid method. Subsequently, the middle layer is considered evaluation criteria. Additionally, 18 items in the lower layer are considered design guidelines. In Phase 3, we invite two teams to develop innovative designs based on design guidelines and personal experience, generating four alternatives. Finally, four alternatives and four healing commodities are evaluated using grey relation analysis and perceptual questionnaires. The consistency of both evaluations could confirm the validity of the evaluation criteria. The alternatives generated based on the design guidelines are better than other alternatives, demonstrating the effectiveness of the design guidelines. The design strategy is beneficial for developing and evaluating healing products to alleviate people’s anxiety during COVID-19.

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“…Han et al presented "Study on the Attractiveness Factors of Online Courses" [2], a study employing the evaluation grid method for consideration of Miryoku engineering. In order to make the charm factors more accurate and representative, this study summarized the charm elements using the Kawakita Jiro (KJ) method, and then quantified the factors in the form of a questionnaire.…”

Section: The Topics Of Educational Innovationsmentioning

confidence: 99%