Studying the Factors Influencing Customers’ Intention to Use Self-service Kiosks in Fast Food Restaurants

El‐Said, Osman Ahmed; Tall, Toleen Al

doi:10.1007/978-3-030-36737-4_17

Cited by 7 publications

(1 citation statement)

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“…Lee et al (2020) found that customers’ attitude toward VTs designed by Santa Clara’s DMO were significantly influenced by their perception of the quality of the VT. Moreover, Vishwakarma, Mukherjee, and Datta (2020) and El-Said and Al Tall (2020) found that PU had an indirect impact (mediated by perceived value) on Indian tourists’ intention to adopt virtual reality (VR) for evaluating various tourist destinations and on Omani customers’ intention to use self-service kiosks in fast food restaurants respectively. Building on the above, the following hypothesis is proposed:…”

Section: Literature Reviewmentioning

confidence: 99%

Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19

El‐Said

Aziz

2021

Journal of Travel Research

246

127

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COVID-19 brought the global tourism industry to a standstill. In response, various tourism stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their attractions firmly in the minds of potential visitors. This study has integrated the Technology Acceptance Model (TAM) and Protective Action Decision Model (PADM) models to determine the factors that affect a person’s decision to adopt VTs as temporary alternatives during times of crises. Data were collected from a sample of 401 respondents after they had experienced at least one of the VTs simulating Egyptian heritage sites. The results show that the antecedents of the TAM and PADM models are effective in predicting users’ intention to adopt VTs and that adoption intention has a positive impact on the tendency to visit the actual site. In addition, practical implications are provided for site managers to consider when opting for VTs as a promotional tool or as an alternative product during times of crisis.

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Section: Literature Reviewmentioning

confidence: 99%