2021
DOI: 10.1177/0047287521997567
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Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19

Abstract: COVID-19 brought the global tourism industry to a standstill. In response, various tourism stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their attractions firmly in the minds of potential visitors. This study has integrated the Technology Acceptance Model (TAM) and Protective Action Decision Model (PADM) models to determine the factors that affect a person’s decision to adopt VTs as temporary alternatives during times of crises. Data were collected from a sample of 401 responde… Show more

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Cited by 243 publications
(204 citation statements)
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References 66 publications
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“…Currently, some researchers studied virtual tours as an effective destination promotion tool because it provides tourists with a pre-purchase 'trial' experience (Kim et al 2020). On the other hand, some researchers studied virtual tours as a substitute for the actual site visit for someone (El-Said and Aziz 2021). This study supports the former, so it focuses on the study of virtual tours acting as a marketing tool to arouse users' interest in mountain walking.…”
Section: -Degree Virtual Tourmentioning
confidence: 59%
“…Currently, some researchers studied virtual tours as an effective destination promotion tool because it provides tourists with a pre-purchase 'trial' experience (Kim et al 2020). On the other hand, some researchers studied virtual tours as a substitute for the actual site visit for someone (El-Said and Aziz 2021). This study supports the former, so it focuses on the study of virtual tours acting as a marketing tool to arouse users' interest in mountain walking.…”
Section: -Degree Virtual Tourmentioning
confidence: 59%
“…One example is virtual tours. Virtual tourism offerings were somewhat underdeveloped prior to the pandemic, making them ideal for today's tourism businesses to develop business models and offer new digital-based products [74]. In digital tourism products, several business actors can collaborate to improve the experience of traveling virtually.…”
Section: -2-the E-collaboration Strategiesmentioning
confidence: 99%
“…In a recent study by El-Said and Aziz, it was shown that in choosing whether to attend a virtual tour or not, characteristics related to the tour itself (accessibility, informative content, and interactivity) are deemed more important than travel restrictions and risk-perception of the tourists, thus reaffirming that while virtual tours are particularly popular during crises, they have a potential that goes beyond that specific usecase [15]. To quote Eco, it remains to be seen whether the virtual experiences will be provided in order to increase the desirability of the original or to supplant the need of the original [26].…”
Section: B Virtual Tourismmentioning
confidence: 98%
“…But far from being constrained to conjecture alone, over the last years virtual tours have started to gain traction because they require relatively little investments, they facilitate educational experiences, and they allow visitors to appreciate an attraction's tangible and intangible qualities. Many prominent museums (such as the Louvre in Paris) have adopted virtual tours to allow the public to enjoy part of their collections from home [15].…”
Section: B Virtual Tourismmentioning
confidence: 99%