Subject Areas and Future Research Agendas in Exhibition Research: Visitors' and Organizers' Perspectives

Lee, Myong Jae; Lee, Sanggun

doi:10.3727/152599514x14038805493392

Cited by 9 publications

(4 citation statements)

References 28 publications

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“…Exhibition organizers' site-selection decisions often influence the number of visitors who decide to attend the event, which in turn determines how successful the event will be (Vogt and Fesenmaier, 1998). Exhibition site selection is a major research theme in the exhibition literature (Lee and Lee, 2014), with studies discussing venue design, facilities, ease of air access, transportation, capacity, infrastructure, amenities, accommodation and government/public sector support and integration as principal success factors for destinations and exhibition centers (Butler et al, 2007;Carlsen, 2004;Rubalcaba-Bermejo and Cuadrado-Roura, 1995). Exhibition center capacity must equate with airline and hotel capacity if tourism spin-offs are to be realized (Carlsen, 2004).…”

Section: Convention Site Selection Versus Exhibition Destination Attractivenessmentioning

confidence: 99%

“…Several studies have discussed the spatial distribution of exhibitions (Rubalcaba-Bermejo and Cuadrado-Roura, 1995), venue success factors (Butler et al, 2007;Carlsen, 2004) and convention center services (Breiter and Milman, 2006). Destination factors are increasingly recognized in exhibition selection (Lee and Lee, 2014;Wang et al, 2014). Major motivators and criteria in visitors' attendance decision-making include location (Han and Verma, 2014), location convenience (Berne and García-Uceda, 2008) and travel to desirable destinations (Rittichainuwat and Mair, 2012).…”

Section: Introductionmentioning

confidence: 99%

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Exhibition destination attractiveness – organizers' and visitors’ perspectives

Jin

Weber

2016

IJCHM

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Purpose The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition organizers and visitors) and contrasting them with those of exhibitors. Design/methodology/approach This research used a mixed method approach, collecting 535 responses from visitors attending nine business-to-business exhibitions in four major cities in China via structured surveys. In addition, eight in-depth interviews with CEOs/owners of leading global and Chinese exhibition companies were conducted. Findings The findings revealed that exhibitors may go almost anywhere where there is potential for successful business. In contrast, visitors prefer exhibition destinations with good accessibility to minimize travel time and an attractive leisure environment that offers a degree of enjoyment in addition to taking care of business. A destination’s “economic environment” and “cluster effects” were comparatively less important to them. Organizers were cognizant of these differences, contributing to their reluctance in taking large-scale, branded exhibitions to second-tier destinations, despite considerable efforts by these cities to improve their infrastructure. Practical implications This study offers practical guidelines for destination administrators and exhibition organizers with regard to evaluating destination resources for long-term exhibition development. Originality/value In contrast to prior studies, this research identifies significant differences in perceptions of exhibition destination attractiveness among all three key industry stakeholders. It also presents a persuasive case for the need to clearly differentiate between the attractiveness of a destination for attracting/hosting exhibitions versus conventions, rather than approaching the subject from a more generic meetings, incentives, conferences, and exhibitions (MICE) segment/business events perspective.

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Section: Convention Site Selection Versus Exhibition Destination Attractivenessmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Exhibition destination attractiveness – organizers' and visitors’ perspectives

Jin

Weber

2016

IJCHM

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“…It is recognized that business events enhance tourism in the host region, in the broader concept of business tourism [9,32]. Although exhibitors are mainly interested in the trade fair, they also place great importance on the host area as a tourist destination with sociocultural significance and attractiveness, as it is an important component of their overall experience [5,36]. The initial motivations of trade fair participants are business related but they often participate in leisure activities; thus, they are usually referred to as "bleisure" travelers [37][38][39].…”

Section: Introductionmentioning

confidence: 99%

Trade Fairs, Host Cities and Tourism Development: The Case of Thessaloniki, Greece

Kourkouridis,

Frangopoulos,

Salepaki

2024

Tourism and Hospitality

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The literature has mainly focused on the significant business opportunities that companies obtain from their participation in trade fairs while less interest has been given to their impacts on the host regions. However, trade fairs are events with complex socio-spatial dimensions and an important scope of urban governance that need further analysis. The purpose of this article is to investigate the attitudes, opinions and representations of the exhibitors and visitors of the trade fairs in Thessaloniki, regarding the trade fair itself and its efficiency, the city of Thessaloniki as a destination, as well as the relationship between trade fairs and the city. The method of collecting qualitative material and information involved in-depth interviews with a semi-structured interview guide, while quota sampling was used. In total, 103 interviews were conducted at the trade fairs of Zootechnia and Detrop. Results show that the effect of trade fair activity on the city of Thessaloniki is strong and multi-layered. Also, the relationship between trade fair activity and the city is interactive and two-way, as one feeds and is powered by the other. Moreover, the need for coordination and cooperation between local agencies in an urban governance framework was highlighted.

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“…Chung et al , 2014), have sought to extend our understanding of the industry. A large proportion of exhibition studies examines exhibitors and their participation in exhibitions (Lee and Kang, 2014; Lee and Lee, 2014), such as their motivations (Lee et al , 2010; Chung et al , 2014), satisfaction (Lin et al , 2018), exhibition selection criteria (Kijewski et al , 1993) and evaluation of service design elements (Lin and Lin, 2013). A number of studies have sought to understand visitor decision-making and behaviour towards exhibitions, such as their motivation (e.g.…”

Section: Introductionmentioning

confidence: 99%

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Töppig

Moital

2020

IJEFM

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PurposeTo establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management.Design/methodology/approachIn face-to-face interviews, 10 exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings.FindingsFour types of techniques were identified: magnet, layout, curiosity and playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others.Originality/valueThis exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation.

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Subject Areas and Future Research Agendas in Exhibition Research: Visitors' and Organizers' Perspectives

Cited by 9 publications

References 28 publications

Exhibition destination attractiveness – organizers' and visitors’ perspectives

Exhibition destination attractiveness – organizers' and visitors’ perspectives

Trade Fairs, Host Cities and Tourism Development: The Case of Thessaloniki, Greece

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

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