Subjective Beliefs About Farm Animal Welfare Labels and Milk Anticonsumption

Boaitey, Albert

doi:10.1007/s41055-022-00110-6

Cited by 4 publications

(12 citation statements)

References 45 publications

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“…Animal welfare has become crucial in purchasing decisions for meat and dairy products [ 34 , 35 ]. Animal welfare certification helps to ease consumer concerns by alleviating information asymmetry [ 36 ]. In particular, consumers demand information about on-farm welfare [ 37 , 38 ], which includes species-appropriate husbandry, feed, insemination, and sanitary practices, as well as ethical and painless slaughtering practices [ 36 , 39 , 40 , 41 ].…”

Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

“…Animal welfare certification helps to ease consumer concerns by alleviating information asymmetry [ 36 ]. In particular, consumers demand information about on-farm welfare [ 37 , 38 ], which includes species-appropriate husbandry, feed, insemination, and sanitary practices, as well as ethical and painless slaughtering practices [ 36 , 39 , 40 , 41 ]. With animal welfare as one of the main reasons consumers refrain from dairy product consumption, the following hypotheses are proposed:…”

Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

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“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Rombach

Dean

Bitsch

2023

Foods

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Milk is an important dairy product in U.S. food retail. Lifestyle changes toward climate-conscious consumption, animal welfare, and food safety concerns have increased the popularity of plant-based milk alternatives. This study is focused on such beverages and provides insights and best practice recommendations for marketing managers in the U.S. food retail sector. An online survey was distributed to explore factors explaining the intentions of U.S. consumers to purchase and pay a premium for plant-based milk alternatives. Food curiosity and food price inflation were identified as relevant for both willingness to buy and willingness to pay a price premium. In addition, animal welfare concerns and the green and clean product image of plant-based alternatives were relevant to the willingness to pay a premium for plant-based milk.

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Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Rombach

Dean

Bitsch

2023

Foods

View full text Add to dashboard Cite

show abstract

“…Animal welfare claims are becoming increasingly essential in milk and dairy product consumption [ 45 ]. Animal welfare-related certifications can be effective in reducing these concerns [ 46 ]. Consumers’ ability to obtain information about animal breeding conditions has a positive effect [ 46 , 47 ].…”

Section: Introductionmentioning

confidence: 99%

“…Animal welfare-related certifications can be effective in reducing these concerns [ 46 ]. Consumers’ ability to obtain information about animal breeding conditions has a positive effect [ 46 , 47 ]. Regarding this issue, Boaitey and Minegishi [ 48 ] reported that participants who were concerned about animal welfare and the environment purchased plant-based beverages more frequently.…”

Section: Introductionmentioning

confidence: 99%

Driving Factors Influencing the Decision to Purchase Plant-Based Beverages: A Sample from Türkiye

Baş,

Kahriman,

Ayakdas

et al. 2024

Foods

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In recent years, the trend toward plant-based beverages has continued to grow rapidly. This study aimed to assess the effects of sociodemographic characteristics and knowledge about plant-based beverages, subjective norms, perceived price, environmental protection, animal welfare, availability, and trust on attitudes and buying behavior toward these products. This study was conducted online using a two-part questionnaire prepared by considering the literature. This study included 935 participants, and our findings confirmed that the variable of environmental protection affects the attitude toward these products (β= 0.095; p = 0.007). Furthermore, gender, income level, lactose intolerance, and bloating due to cow’s or sheep’s milk influenced actual buying behavior (p < 0.05; p < 0.001). These findings indicate that people’s increased environmental protection awareness will positively influence attitudes towards plant-based beverages and that individuals who do not experience lactose intolerance and bloating due to cow’s or goat’s milk will have lower actual buying behavior. It was also determined that individuals with lower incomes bought more plant-based beverages. In conclusion, plant-based beverage marketers need to take into account individuals’ sociodemographic characteristics and environmental protection awareness when planning their marketing strategies.

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“…More specifically, this study will answer whether consumers are aware of the current handling of male calves from dairy production and how consumers evaluate alternative handling methods, namely the use of sexed semen, longer fattening periods, dual-purpose breeds, and the extension of inter-calving periods. Further, as individuals often have different perceptions of housing and handling conditions in livestock production (Boaitey 2022;Schütz et al 2020;Kühl et al 2022), this study additionally examines whether different consumer segments exist and how they perceive alternative handling practices for male dairy calves. The results provide detailed insights into what a future socially accepted alternative in male calf management could look like.…”

Section: Introductionmentioning

confidence: 99%

We have Some Calves left! Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production

2023

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Consumers’ actual knowledge about modern food production is limited, and their judgment is often guided by assumptions or associations that are not necessarily in line with reality. Consumers’ rather unrealistic idea of livestock farming is driven by beautiful and romanticized pictures in advertising. If confronted with the reality of modern livestock farming, consumers’ responses are mainly negative. So far, dairy farming still has a more positive image and thus is less affected by public criticism. However, if made public, some of the current production practices in dairy farming have the potential to reduce consumer acceptance which in turn can have a tremendous effect on farmers. A particularly urgent topic is the handling of male dairy calves. Such calves are often treated as surplus animals due to their low genetic merits for meat, with the risk of resulting in the deprivation of animal welfare. To maintain consumer acceptance of dairy products and find socially accepted alternatives for the handling of male calves, insights into consumer perception of current and future production practices in dairy farming are needed. Thus, the aim of this study is to analyze how consumers evaluate the current situation of male dairy calves and alternatives in male calf management. A quantitative online survey, representative for the German population in terms of gender, age, education, region, and income, was carried out with 1 194 participants in February 2022. Overall, 60% of participants were not aware of the fact that male dairy calves are less appropriate for fattening purposes. Respondents saw a clear need for alternative methods for handling male calves from dairy production. More, our results show that the use of sexed semen encounters consumer resistance, while other alternatives that were evaluated as more natural were more accepted. A cluster analysis identified 3 distinct consumer segments labelled “sexed semen opponents” (31.6%), “undecided” (30.4%), and “proponents of all alternatives” (38.0%) that differed in their acceptance of alternative handling practices of male dairy calves. The results emphasize the gap between consumers’ expectations and reality on farms and the importance of considering consumer preferences when developing future pathways for dairy farming.

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Subjective Beliefs About Farm Animal Welfare Labels and Milk Anticonsumption

Cited by 4 publications

References 45 publications

“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives

Driving Factors Influencing the Decision to Purchase Plant-Based Beverages: A Sample from Türkiye

We have Some Calves left! Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production

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