The results of a survey of language attitudes of Estonian secondary school students, ages 15 to 18, are presented, and the implications for the practice of language maintenance are discussed. The survey revealed that Estonian is valued as a token of identity but not much as a commodity in the sense of linguistic economy. It is argued that globalisation has changed the immediate communication domain from a national state level to a transnational level. Because of this global change, the traditional understanding of ethnolinguistic vitality may no longer be entirely adequate-the importance of subjective vitality factors gain importance over objective vitality factors. This means that in the near future, ideological issues concerning group identity become the key that determines which communities retain their language and which are to lose it.Key words: language attitudes, ethnolinguistic vitality, language maintenance, Estonian It is widely believed the 21st century will witness a massive extinction of languages, with estimates ranging from 50% to 90% of living languages facing such a threat (see Crystal, 2000; Krauss, 1992). A typical endangered language is a minority language that has a poor support system and low economic value. National languages, however, are considered safe. Although there is some international recognition that smaller national languages may be threatened in a few domains, such as science and higher education, and "proper provision for linguistic diversity" (Communique, 2003, p. 6) is necessary, nobody really believes that any of these could become moribund within a few generations. Yet in our era of global information exchange and mobility, official language status by itself (even with all the necessary infrastructure) might not guarantee the ethnolinguistic vitality of a language if the attitudes of its speakers do not support it: the vast bulk of loss of linguistic di-JOURNAL OF LANGUAGE, IDENTITY, AND EDUCATION, 5(3), 209-227 Copyright © 2006, Lawrence Erlbaum Associates, Inc. Correspondence should be sent to Martin Ehala, Tallinn University, Narva Rd. 25, Tallinn EE10120, Estonia. E-mail: ehala@tlu.ee versity is going to be due to voluntary language shift. To what extent it will affect national languages remains to be seen.In this article we present the results of a large-scale survey of language attitudes of Estonian secondary school students, ages 15 to 18, and discuss the implications for the practice of language maintenance.
LINGUISTIC SITUATION IN ESTONIAIn 1816, serfdom was abolished in Estonia and the local population, mainly peasants, regained their personal freedom. As the dominant language in 19th century Estonia was German, upward social mobility of Estonians was often accompanied by language shift. About that time, the first attempts were made to establish Estonian as a language of culture. Back then, these attempts were seen as hopeless even by the national activists themselves who considered Estonian a dying language in their inner circle discussions (Undusk, 2004). Ne...