Subjective expected utility and children's drinking.

Bauman, Karl E.; Bryan, Elizabeth S.

doi:10.15288/jsa.1980.41.952

Cited by 51 publications

(31 citation statements)

References 16 publications

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“…Although most of the children in their investigation took a children's form of the AEQ-A, a subsample of fourth and fifth graders took the AEQ-A itself. Bauman and Bryan (1980), using a different measure, found that not only did fifth and sixth graders have alcohol expectancies, but these expectancies correlated with their drinking experience. Also, even if the AEQ-A was an inappropriate measure for fifth graders, this would not explain the failure to obtain significant video effects for eighth graders.…”

Section: Discussionmentioning

confidence: 96%

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹

Lipsitz¹,

Brake²,

Vincent³

et al. 1993

J Applied Social Pyschol

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In an experimental study of how beer commercials affect alcohol expectancies, 92 fifth graders watched 40 television ads that included either five beer commercials, five soft‐drink commercials, or five beer commercials plus two antidrinking messages. Afterwards, as an unrelated task, they completed the Alcohol Expectancy Questionnaire‐Adolescent Form (AEQ‐A; Christiansen, Goldman, & Inn, 1982). Exposure to different commercials produced no differences in drinking expectancies. The experiment was repeated on 74 eighth graders with similar null results; however, eighth‐grade girls more strongly believed (p <.02) that alcohol leads to deteriorated cognitive and behavioral function. In a comparison of fifth and eighth graders from the same school, eighth graders had significantly more positive scores on three AEQ‐A scales that tapped social/emotional expectancies. The failure of beer commercials to create positive alcohol expectancies is consistent with limited and null findings of previous investigations. Research to date does not support a ban on alcohol advertising.

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Section: Discussionmentioning

confidence: 96%

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹

Lipsitz¹,

Brake²,

Vincent³

et al. 1993

J Applied Social Pyschol

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“…They found some relationship between the numbers of costs and benefits that subjects indicated and their reported intentions to smoke (see also Bauman & Chenowith, 1984). The same method has been used to study drinking behavior by Barnes (1981), Bauman and Bryan (1980), and Bauman, Fisher, and Koch (1988). Bauman and Udry (1981) and Gilbert, Bauman, and Udry (1986) have used it to study teenage sexual intercourse.…”

Section: Studies Of Adolescent Risk Decisionsmentioning

confidence: 99%

Perceived consequences of risky behaviors: Adults and adolescents.

Beyth‐Marom

Austin²,

Fischhoff³

et al. 1993

Developmental Psychology

230

122

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Adult and adolescent Ss were asked to list possible consequences of either accepting or declining opportunities to engage in various potentially risky behaviors (e.g., drinking and driving, skipping school to go to a mall). Response patterns were quite similar for these adults and adolescents, indicating shared beliefs about the possibilities. Although taking and avoiding a risk are logically complementary actions, they did not prove to be psychologically complementary. Other comparisons showed systematic differences in the consequences produced for one-time and regular (or repeated) versions of the same behaviors, as well as for open-ended and closed-ended response modes. These results are discussed in terms of their methodological implications for studying risk perceptions, their practical implications for influencing adolescents' risk behaviors, and their theoretical implications for understanding intellectual development.In recent years, there has been much concern about adolescents' "risk taking" behavior, such as reckless driving, sex without contraceptives, drug use, and drinking (Dryfoos, 1990;

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“…This has been conceptualized as expectancy desirability (Bauman & Bryan, 1980;Bauman et al, 1985;Critchlow, 1987;Leigh, 1987;Gustafson, 1991), salience (Leigh & Stacy, 1994), evaluation (McCarty, Morrison & Mills, 1983;Stacy et al, 1990), subjective evaluation (Fromme et al, 1993), value , and meaning (Leigh, 1987) and even aspects of memory accessibility (Leigh & Stacy, 1994). This has been conceptualized as expectancy desirability (Bauman & Bryan, 1980;Bauman et al, 1985;Critchlow, 1987;Leigh, 1987;Gustafson, 1991), salience (Leigh & Stacy, 1994), evaluation (McCarty, Morrison & Mills, 1983;Stacy et al, 1990), subjective evaluation (Fromme et al, 1993), value , and meaning (Leigh, 1987) and even aspects of memory accessibility (Leigh & Stacy, 1994).…”

Section: Introductionmentioning

confidence: 99%

“…Composite scores such as this have been used by Bauman & Bryan (1980), Bauman et al (1985), McCarty et al (1983), Critchlow (1987, Stacy et al (1990) and Ruela & Fromme (1991), who assessed both expectancy and value for each alcohol-related effect contained within whatever assessment tool they used. These studies showed that the multiplicative composite (generally of positive expectancy and value) was positively associated with consumption in children 10-13 years old (Bauman & Bryan, 1980;Bauman et al, 1985), college students (McCarty et al, 1983;Critchlow, 1987;Stacy et al, 1990) and the general population (Critchlow, 1987).…”

Section: Introductionmentioning

confidence: 99%

A comparison of positive and negative alcohol expectancy and value and their multiplicative composite as predictors of post-treatment abstinence survivorship

Jones¹,

McMahon²

1996

Addiction

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Within social learning theory, positive alcohol expectancies represent motivation to drink and negative expectancies, motivation to restrain. It is also recognized that a subjective evaluation of expectancies ought to moderate their impact, although the evidence for this in social drinkers is problematic. This paper addresses the speculation that the moderating effect will be more evident in clinical populations. This study shows that (i) both expectancy and value reliably, independently and equally predict clients' abstinence survivorship following discharge from a treatment programme (and that this is almost entirely confined to the negative rather than positive terms). When (ii) expectancy evaluations are processed against expectancy through multiplicative composites (i.e. expectancy X value), their predictive power is only equivalent to either expectancy or value on its own. However (iii) when the multiplicative composite is assessed following the statistical guidelines advocated by Evans (1991) (i.e. within the same model as its constituents, expectancy and value) the increase in outcome variance explained by its inclusion is negligible and casts doubt upon its use in alcohol research. This does not appear to apply to value, however, and its possible role in treatment is discussed.

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Subjective expected utility and children's drinking.

Cited by 51 publications

References 16 publications

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹

Perceived consequences of risky behaviors: Adults and adolescents.

A comparison of positive and negative alcohol expectancy and value and their multiplicative composite as predictors of post-treatment abstinence survivorship

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Subjective expected utility and children's drinking.

Cited by 51 publications

References 16 publications

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies1

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies1

Perceived consequences of risky behaviors: Adults and adolescents.

A comparison of positive and negative alcohol expectancy and value and their multiplicative composite as predictors of post-treatment abstinence survivorship

Contact Info

Product

Resources

About

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹

Another Round for the Brewers: Television Ads and Children's Alcohol Expectancies¹