“…This increase appears to be because the concept of discounting provides a potentially unifying theoretical approach that may be applied to diverse issues in psychology. This approach may help in addressing issues that are of fundamental theoretical interest, such as the extent to which decision making with delayed and probabilistic outcomes involve the same underlying processes (e.g., Green, Myerson, & Ostaszewski, 1999a;Myerson, Green, Hanson, Holt, & Estle, 2003;Prelec & Loewenstein, 1991;Rachlin, Raineri, & Cross, 1991). In addition, building on the seminal contributions of Ainslie (1975Ainslie ( , 1992Ainslie ( , 2001), the discounting approach may be applied to topics of general psychological, even clinical, concern, such as self-control, impulsivity, and risk taking (e.g., Bickel & Marsch, 2001;Green & Myerson, 1993;Heyman, 1996;Logue, 1988;Rachlin, 1995) as well as to more applied topics, such as administrative and career-related decision making (Logue & Anderson, 2001;Schoenfelder & Hantula, 2003).…”