The COVID-19 pandemic has hugely affected the entertainment industry, including music concerts at Synchronize Fest in Jakarta, Indonesia. In 2022, after the cessation of the COVID-19 pandemic, Synchronize Fest attracted the attention of the public with a relatively large number of spectators despite being hit by the COVID-19 pandemic, the economic recovery period, and the issue of economic recession in Indonesia. This research aims to determine and analyze the effect of social class and subjective norms on the financial behavior of Synchronize Fest 2022 ticket buyers. This quantitative study used an online questionnaire instrument with 155 respondents and structural equation modeling techniques (SEM-PLS). The study results show that social class significantly influences financial behavior among Synchronize Fest concert ticket buyers in 2022, but subjective norms do not. Therefore, this research has an exciting topic that exposes the factors that influence financial behavior by having an extraordinary impact, especially during COVID-19 and the economic recession.