Success of Small and Medium Enterprices (SMEs): Actual Technology Use in e-Marketplace Based on Technology Acceptance Model (TAM) Analysis

Andarwati, Mardiana; Assih, Prihat; Amrullah, Fikri; Putri, Devita Maulina; Thamrin, Elfirahmi

doi:10.1109/icet51153.2020.9276594

Cited by 10 publications

(14 citation statements)

References 12 publications

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“…The primacy of YouTube and online news media to support print newspapers can be due to media richness (Andarwati et al, 2020) and audience anonymity (Davis, 2020). YouTube and online news media have great wealth because they can provide large and serious volumes of information.…”

Section: Resultsmentioning

confidence: 99%

Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia

NUGRAHA

Rusadi²,

JAMALULLAIL

2022

IJESSS

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The survival of print media in the internet and social media era is increasingly threatened, especially with the increase in paper prices and the shift of advertisers to online media. One common strategy that print newspapers adopt is to establish an online version of the print newspaper and, accordingly, become a hybrid newspaper. This paper explores how three hybrid local newspapers in Indonesia reacted to the challenges of digitalization in three different market structures: monopolistic, duopoly, and oligopoly. We see this as a form of media behavior in dealing with market structures formulated in the structure-conduct-performance (SCP) paradigm. The analysis attempts to find a typology of local hybrid newspapers based on the three interrelated components of SCP. The data of this study were obtained from interviews with top management of the three newspapers, accompanied by primary and secondary literature studies. The study found different practices of the three newspapers responding to their respective markets in terms of organizational structure, content, and support channels, online and offline. It allows us to formulate three types of mixed media: social hybrid media, business hybrid media, and Omni hybrid media. Strategy carried out by the business hybrid media allows gain profits and improve employee welfare

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Section: Resultsmentioning

confidence: 99%

Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia

NUGRAHA

Rusadi²,

JAMALULLAIL

2022

IJESSS

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“…From the user perspective, some features of the IoT have a positive impact on customer satisfaction (Sinha & Brar, 2022). Andarwati et al (2020) mentioned that also for consumers IoT features are now a necessity. Consumers are often ready to provide personal information in exchange for benefits, and that behavior is actively used in online marketing (Robinson, 2018).…”

Section: Opportunities For Online Marketingmentioning

confidence: 99%

Systematic Review: Opportunities and Barriers to Online Marketing Caused by the Development of the Internet of Things

Nikolaev

2024

Business: Theory and Practice

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The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing, focusing on its opportunities and challenges. Using the PSALSAR methodology, this research delves deep into the literature to understand the nature of IoT influences. The analysis reveals that while IoT offers transformative potential for online marketing, it brings with it significant challenges. Among these challenges are concerns about security, consumer perceptions, and sustainability. Furthermore, there is a noticeable gap concerning the quantifiable impact of IoT on B2B online marketing effectiveness and the long-term customer perceptions of IoT-integrated products. The estimation of effects and opportunities as well as a detailed description of challenges is an important step in every technological development.

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“…In the context of the use of information technology systems, behavior is conceptualized as actual use which is a form of measurement of the frequency and duration of technology use [19]. Rigopoulos & Askounis in [21] states that actual use can be measured based on repeated and more frequent use of technology. In other words, actual use is measured as the amount of time spent interacting with a technology and the frequency of its use.…”

Section: Actual Usementioning

confidence: 99%

Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities

Jushermi,

Yelgo Daniel Turnip,

Tengku Firli Musfar

2024

WSBM

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This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.

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Success of Small and Medium Enterprices (SMEs): Actual Technology Use in e-Marketplace Based on Technology Acceptance Model (TAM) Analysis

Cited by 10 publications

References 12 publications

Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia

Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia

Systematic Review: Opportunities and Barriers to Online Marketing Caused by the Development of the Internet of Things

Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities

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