Successful Internet Entrepreneurs: The Case of China

Abstract

Internet is without any doubt playing a significant role in businesses as well as peoples’ lives. Many individuals nowadays choose to use the internet while undertaking different tasks. Internet is the product of the ever-advancing technology which has resulted to means of interconnecting various computers.This article focuses on the significance of internet and how it helped many entrepreneurs become successful. It sheds light on the case of the Chinese entrepreneurs that have seen their businesses booming thanks to the use of websites which are products of internet to compete and market their products across the world.

On Marketing Strategies of Uniqlo: An Analysis of Online and Offline Integration

“…Trust problems are more likely to arise in the online environment. China is the largest market for goods, and the online market is even larger (Zouria & Udanoh, 2020). Shanzhai products are circulating in the market and affect the corporate image to a certain extent.…”