“…As noted earlier, the concept of "star" is defined in many different ways in the research, and so it should come as no surprise that the results are not consistent. Some studies indicate that the presence of stars has a positive impact on box office success (e.g., Canterbery & Marvasti, 2001;Litman & Kohl, 1989;Sochay, 1994;Wallace, Seigerman, & Holbrook, 1993;Sawhney & Eliasberg, 1996;Simonoff & Sparrow, 2000), other studies find that stars have no effect (e.g., Delmestri, Montanari, & Usai, 2005;De Vany & Walls, 1999;Litman, 1983;Litman & Ahn, 1998;Prag & Casavant, 1994;Smith & Smith, 1986), and a few even find a negative effect (Chang & Ki, 2005;Simonet, 1980). What is known for sure is that star power is a very unreliable predictor of financial performance.…”