Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises

Abstract

In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.

The Implication Of Social Media Toward College Students’ Online Behavior In Bandung

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Pemetaan Kinerja Public Relations Perguruan Tinggi Swasta Melalui Media Sosial Di Masa Pandemi Covid-19

“…The fact that currently, prospective students are active users of social media should be utilized as an opportunity for public relations practitioners to optimize the existence of that social media. Optimal use of social media can provide its advantages, such as easy access that is fast and cheap (Suryono et al, 2020).…”

Marketing Social Innovation Products with IMC

“…Tuckwell (2007) calls it digital (interactive) communication, while Smith & Zook (2011) calls it a website and social media. The importance of using this element in helping to market MSME products is also widely mentioned in research (Ali Abbasi, Abdul Rahim, Wu, Iranmanesh, & Keong, 2022;Kolbe, Calderón, & Frasquet, 2021;Sinha & Fukey, 2021;Suryono, Rahayu, Astuti, & Widarwati, 2020). In Febriyantoro & Arisandi's research (2018), it is stated how digital marketing can make it easier for MSMEs to convey information and interact directly with consumers, expand market share, increase awareness, and increase sales (Febriyantoro & Arisandi, 2018).…”