“…Furthermore, Smith (2001) refers to vampire discourse as a historical ministration of a psychoanalytical discourse connected to Eastern European folklore. 7 The use of dark, Gothic metaphors to illustrate entrepreneurial behaviour is already accepted practice in academia, the evidence for which is in the writings of Temperley (1977), Moretti (1982Moretti ( , 1983, Lyman (1991), Cohen (1997), Craft-Holifield (2000, Fu-Lai Yu (2000), O'Neill (2002), Shaviro (2002), Freeberg (2002), O'Rawe ( 2003), Godfrey et al (2004) and Lefebvre (2005). Peterson (2004), reviewing 'Consuming youth: vampires, cyborgs, and the culture of consumption', the article by Latham (2002), identifies the vampire as a key metaphor of our time.…”