“…For instance, dark tourists would engage more deeply with the dark historical discourses of death, suffering, and atrocities, although some of their encounters were uncomfortable and painful (Oren, Poria, and Reichel 2022; Yan et al 2016; Zheng et al 2020). Visiting disaster sites (Martini and Buda 2019) and attending volunteer tourism (Driessen 2022; Gius 2017) and pilgrimage trips (Yousaf 2021) will usually evoke challenging and complex feelings (e.g., love and hate, anger and forgiveness, guilt and gratefulness, sadness and appreciation, shame, and reconciliation), but the tourists could also gain a much richer understanding of the local history and themselves by constantly coping with the “pains of others” and/or “pains of self.” Other evidence was provided about how negative affect or emotions could lead to positive consequences (Riediger, Wrzus, and Wagner 2014) for both tourism destinations and individuals. For instance, a sense of guilt and sadness may facilitate pro-social behaviors (Baumeister et al 2007); feelings of sadness, anger, and fear can facilitate pro-environmental behaviors among consumers (Juvan and Dolnicar 2014).…”