“…Aramyan, Oude Lansink, Van der Vorst, & Van Kooten, 2007;Fischer et al, 2008;Hardman, Darroch, & Ortmann, 2002;Pannekoek, Van Kooten, Kemp, & Omta, 2005). Traditional food products as a food category are not yet extensively analysed from the chain perspective, with some notable exceptions (Gellynck & Kühne, 2008;Gellynck, Molnár, & Aramyan, 2008;Raynaud, Sauvee, & Valceschini, 2005). The integration of chain partners in the innovation process enhances the capacity to innovate and reduces the risks involved in implementing innovation (Earle, 1997;Gellynck & Kühne, 2008;Omta, 2002;Pittaway et al, 2004).…”