“…Information, financial and material flows are three important ones in a supply chain (Goyal, 2010;Lee and Whang, 2000), including market or real-time prices (Eggleston et al, 2002;Mittal, 2001), production levels (Anupindi and Sivakumar, 2007), consumption levels (Kinsey, 2000) or demand indicators (Mittal and Tripathi, 2009), demand of retailers , and logistical information (Mittal, 2001), such as ''inventory levels, sales data, demand forecast and capacity information, order status for tracking/tracing, and production delivery schedule, performance metrics (product quality data, lead times, queuing delays at workstation and service performance)'' (Lee and Whang, 2000). In addition, environmental and weather information such as soil conditions, climate change, temperature and humidity can also be shared to farmers (Eggleston et al, 2002;van der Vorst et al, 2011).…”