2014
DOI: 10.1002/sres.2298
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Supply Contracting with Risk‐Sensitive Retailers under Information Asymmetry: An Exploratory Behavioral Study

Abstract: In this paper, we explore a two‐echelon supply chain with one upstream seller (supplier) and two downstream retailers selling a newsvendor type of fashion product. The retailers are the same except their degrees of risk sensitivity. In this supply chain, we examine the performance of the buyback contract via behavioral experiments in which the supplier is played by human subjects and the risk‐sensitive retailers are computerized. We study the effect of profit margin and also demand dispersion under different g… Show more

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Cited by 10 publications
(3 citation statements)
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“…First, we assume that supply chains are under symmetric information about risk‐averse level. Future work on this topic could include an investigation on the effect of asymmetric information and information sharing with risk aversion (Chow et al., ; Li et al., ; Zhang et al., ; Li and Zhou, ; Shen et al., ). Second, we use a wholesale price contract in this paper.…”
Section: Resultsmentioning
confidence: 99%
“…First, we assume that supply chains are under symmetric information about risk‐averse level. Future work on this topic could include an investigation on the effect of asymmetric information and information sharing with risk aversion (Chow et al., ; Li et al., ; Zhang et al., ; Li and Zhou, ; Shen et al., ). Second, we use a wholesale price contract in this paper.…”
Section: Resultsmentioning
confidence: 99%
“…The literature demonstrates that an amalgamation of SC members’ risk-aversion with non-contractual conditions (e.g. cost uncertainty and product margin) may influence channel efficiency (Chow et al , 2014; Zhao et al , 2017; Wuttke et al , 2018).…”
Section: Data Statisticsmentioning
confidence: 99%
“…For example, Wu and Chen (2014) examine the impacts brought by bounded rationality on the supply chain contract design. Chow et al (2014) study buyback supply contracting with risk-sensitive retailers under information asymmetry. Similar to the above related works, this paper also considers the boundedly rational decision making in the supply chain.…”
Section: Introductionmentioning
confidence: 99%