This paper considers the technology of creating an industrial production digital prototype, which can be used as a tool at the design and management stages of its functioning, as well as its application in the educational process while training highly qualified technical specialists -during lectures, practical and assessment classes with students. The virtual production space creation was carried out using the software environments Twinmotion, Bigscreen and 3D Vista Virtual Tour Pro. A digital prototype of a machine-building plant was created in the Twinmotion software environment, providing immersive architectural 3D visualization. The created virtual tour in the 3DVista Virtual Tour Pro environment is used for a variety of tasks: online discussion of the designed equipment 3D model; staff training; emergency situations drills; completing onsite educational quests. The Live Guided Tours tool included in 3DVista Virtual Tour Pro allows to conduct real time video conferences inside a virtual tour. The use of a multi-user social VR application for virtual reality Bigscreen provides network participants with the opportunity to meet and interact through avatars inside virtual reality rooms. Thus, the authors proposed an approach to the digital transformation of industrial production into the educational process. It allows us to provide conditions for improving the education quality, exchanging opinions, and mutual counseling. Visualization of a digital prototype of industrial production is available to all Internet users.