“…Also, Metz et al (2020) demonstrated that four organizational culture features (capacity development; core values, customer focus, and goals and objectives) are good predictors for improving customer service effectiveness, which promotes an ethical business model and sustainable pursuit of economic, social, and environmental performance. The study of Asiedu (2015) discovered that cultural traits of communication, motivation, growth opportunities, and supervising support in organisations tend to make employees shift their mindsets and help the firm in its competitive advantage. However, the discussion found that employees within the company were not motivated enough to perform better due to a lack of rewarding culture, growth opportunities (training) culture, communication, and supervisory supportive culture.…”