Tourism sector becomes the largest foreign exchange contributor in 2020, and Indonesia has a number of tremendous natural and cultural potential to become a national tourism development asset. Even this potential could be a reckoned contributor to GDP, Foreign Exchange, and Employment. This study aims to respond Deputy of Business Market Segment and Government of Ministry of Tourism, and to behold Tanjung-Pesona coastal ecotourism. However, this fieldwork results show that the existing performance is in critical condition based on coastal-ecotourism. There are three main issues that should be addressed immediately. Firstly, enhancing community education on handling fragile ecosystems. Secondly, local government got to improve the performance of coastal carrying capacity, as well as sustaining local business model. Thirdly, they get to increase an incentive for supporting coastal environment protection program that would reduce carbon footprints and made it based on collective action. It would maintain the levels of financial stability too. The final solution of the local government to make the zoning of tourism, mining. In addition, there is the potential for regional culinary-ecotourism and fishing-ecotourism that can make a vibrant coastal-ecotourism in the islands. Besides, there are many traditional culinary options that can contribute economic to local people as sustainable local-business models. It's a unique food.