<p><strong>Abstract.</strong> The present article aims to consider the added value attached to the usage of new technologies in a project aimed to study heritage. Indeed, multimedia devices could be used to create representations useful to develop and disseminate information integrating the architectural and territorial framework and to reach a general understanding.</p><p>The processed data come from a research project, based on an interdisciplinary approach, address to the study of medieval buildings in Armenia, Vayots Dzor region, with the aim of studying and understanding the cultural heritage.</p><p>Three different technologies are used to visualize and disseminate the results of the analyses carried out: the video, the hologram, and the virtual reality. These digital visualization methods enable experts to make the topics investigated accessible and comprehensible to a wider general public with a didactic and informative aim.</p><p>The solid 3D-model of the site allows to virtually reproduce the reality and to provide a spatial perception of the site. Indeed, it is a neutral base, represents the morphological conformation and settlements, a landscape whose reference points are easily identified with the historical architectures, helping the public and spectators to get oriented inside the territory. These methods of representation allow to move from general view to particular, or to a different frame appropriate to the addressed topic. Thus, it binds the scientific research with the visual part, and enable communication, even in a context where it is difficult to use a common spoken or written language.</p>