1970
DOI: 10.2307/2325481
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Survey of Capital Budgeting: Theory and Practice

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Cited by 82 publications
(42 citation statements)
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“…The other half of the story can be found in protocol data. Studies by Mao (1970) and by Petty and Scott (cited in suggest that managers tend to define investment risk as the probability of not achieving a target rate of return (that is to say, an aspiration level).…”
Section: Risk Taking and Aspiration Levelmentioning
confidence: 99%
“…The other half of the story can be found in protocol data. Studies by Mao (1970) and by Petty and Scott (cited in suggest that managers tend to define investment risk as the probability of not achieving a target rate of return (that is to say, an aspiration level).…”
Section: Risk Taking and Aspiration Levelmentioning
confidence: 99%
“…1. Interestingly, Mao (1970) presented similar lotteries to a sample of professional risk managers, who largely displayed an aversion to downside risk. This may be seen as an early experiment on risk preferences.…”
Section: The Saga Continuesmentioning
confidence: 81%
“…1 "Mao's lotteries," as similar lotteries were introduced by Mao (1970). Observe that going from lottery A to lottery B reflects the basic tradeoff induced by a self-protection choice, as it increases the probability of the good state (from 1/4 to 3/4) but decreases wealth in both states by one unit.…”
mentioning
confidence: 99%
“…In contrast, the probability of constraint violation, or more generally of not meeting a target, is more intuitive and often easy for the decision maker to set. Indeed, extensive empirical study shows that in daily decision making, risk is primarily considered by decision makers as failure to meet a prespecified target (e.g., Lanzillotti 1958;Simon 1959;Mao 1970;Payne et al 1980Payne et al , 1981. We remark that the term envelope constraint appeared as early as the 1970s in the field of signal processing, see for example Evans et al (1977a, b) and more recently Vu et al (1997).…”
Section: Condition 1 (General Setup)mentioning
confidence: 84%