“…With the increasing pervasiveness of technology throughout industries, the application and integration of smart technologies has become a main focus in wide variety of contexts, including business (Lee, 2012b), health home systems (Patsadu, Nukoolkit & Watanapa, 2012) retail store usage (Lee, 2012b), urban governance (Himmelreich, 2013), the context of design education (McCardle, 2002) or energy monitoring in hotels (Rogerson & Sims, 2012). In the particular context of tourism, the concept of smart technologies has equally received attention, as a dynamic and fast-changing market place that is forced to exploit the full potential of smart technologies as a means of innovation (Zach, Gretzel & Xiang, 2010) and competitive advantage (Buhalis & Law, 2008).…”