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Amidst growing concerns about water shortages, harnessing the potential of social media emerges as a crucial strategy in attempts to conserve consumption While informative messaging in environmental communication has been widely acknowledged, the role of emotional appeal remains underexplored. This study aims to bridge this gap by proposing a comprehensive framework that integrates emotional appeal, evoked through video creativity and multimedia effects. Focusing on the UK context and informed by the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the study highlights the complex interplay between cognitive and affective factors in water conservation communication. By applying Structural Equation Modeling (SEM) to a dataset containing 443 responses, the analysis reveals that emotional appeal, when evoked through creativity, not only positively influences individuals’ attitudes but also extends to shape perceived behavioural control. These findings further emphasise the ability of emotional appeal to serve as a complementary aspect that enriches individuals’ motivational framework and influences their inclination towards engaging in the intended behaviour. The study has important implications for improving current marketing efforts and encouraging behavioural shifts among water consumers. By including emotional appeal in social media communication strategies, environmental communicators can build empathy and promote sustainability more effectively. Additionally, this study offers a valuable understanding of the complex nature of water conservation communication, providing practical strategies for enhancing environmental messaging and encouraging positive behaviour changes.
Amidst growing concerns about water shortages, harnessing the potential of social media emerges as a crucial strategy in attempts to conserve consumption While informative messaging in environmental communication has been widely acknowledged, the role of emotional appeal remains underexplored. This study aims to bridge this gap by proposing a comprehensive framework that integrates emotional appeal, evoked through video creativity and multimedia effects. Focusing on the UK context and informed by the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the study highlights the complex interplay between cognitive and affective factors in water conservation communication. By applying Structural Equation Modeling (SEM) to a dataset containing 443 responses, the analysis reveals that emotional appeal, when evoked through creativity, not only positively influences individuals’ attitudes but also extends to shape perceived behavioural control. These findings further emphasise the ability of emotional appeal to serve as a complementary aspect that enriches individuals’ motivational framework and influences their inclination towards engaging in the intended behaviour. The study has important implications for improving current marketing efforts and encouraging behavioural shifts among water consumers. By including emotional appeal in social media communication strategies, environmental communicators can build empathy and promote sustainability more effectively. Additionally, this study offers a valuable understanding of the complex nature of water conservation communication, providing practical strategies for enhancing environmental messaging and encouraging positive behaviour changes.
No previous study has ever explored the association between coastal exposure and the mental health of residents in a post-disaster context. Therefore, we aimed to confirm whether there was an association between sea visibility and coastal proximity and the mental health of coastal residents a devastating tsunami. We targeted 15 coastal municipalities located in the Miyagi Prefecture, and obtained data from a community-based cohort study. The baseline survey was initiated 2 years after the 2011 Great East Japan Earthquake and Tsunami and the secondary survey was initiated 6 years after the disaster. We applied multilevel mixed-effects models to the longitudinal data. Our outcome measure was the Kessler Psychological Distress Scale (K6) score. We assessed the data collected from 2,327 respondents on both surveys as of April 2018 for this ongoing cohort study. We found that neither sea visibility nor coastal proximity was significantly associated with the recovery of mental health after the disaster. However, we found a distinctive trend of mental health recovery in people who lived alone with a sea view, indicating that visibility of the sea had a negative effect on their mental health immediately after the GEJET, but that the negative effect was subsequently eliminated.
In recent decades, Costa Rica has been characterized by the expansion of the forested frontier. More than half of the national territory has forest cover. Despite this, severe drought phenomena in the country compromise the stability of productive units and ecosystems. This article aims to contribute to the approach to drought control. The forest, precipitation, and land use relationship are presented as an alternative modeled by indigenous peoples. For this, an exhaustive review of bibliographic material, databases, and others was carried out. An interactive approach is made between the resources and natural phenomena and the forest linked to the philosophy of the native peoples. All this is part of the reflective analysis method. Contextually, the conclusions are: (i) Despite the expansion of the forest cover, the country has levels of precipitation that tend to decrease; amd (ii) Economic implications in agribusiness caused by droughts.
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