Survey Study for The Usage of Solar Energy at Household By The Employees of Al-Shifa Medical Complex in Gaza Strip

El-Khozenadar, Hala J.; El-batta, Fady

doi:10.1088/1742-6596/1108/1/012093

Cited by 4 publications

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“…Therefore, researchers have used the TPB to know the intention of consumers, and the TPB states that intention influences the behavior as mentioned in this study, which is in line with the past studies (Kumar et al, 2020;Akroush et al, 2019;Abreu et al, 2019;Srivastava and Mahendar, 2018). And, the present paper has also used marketing mix variables to know how intention can influence the behavior, and the same is found in the past studies (El-Khozenadar and El-batta, 2018;Eneizan et al, 2018;Jayaraman et al, 2017).…”

Section: Theoretical and Constructs Theory Of Planned Behaviorsupporting

confidence: 80%

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Alam

M.S

2022

IJESM

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Purpose Researchers are of the point of view that solar products are important, concerning society, environment and sustainability and thus with a standpoint belief that the awareness, as well as the perception of consumers, should be changed. With this understanding, this study aims to access and know the mindset of Indian consumers regarding solar products. Design/methodology/approach The respondent for the study was chosen from the four different states of India, i.e. Maharashtra, Uttar Pradesh, Bihar, West Bengal, and one union territory of India, i.e. Jammu and Kashmir. For the best results, 501 questionnaires were distributed among selected areas. The interview method with the questionnaire was used by the researcher in the urban and rural areas of the Maharashtra, Bihar and urban areas of Uttar Pradesh. The data were also collected based on the questionnaire from Jammu and Kashmir, West Bengal and Uttar Pradesh. The researchers have used the convenience sample method, as it was more suitable for the study. The researchers have targeted rural and urban areas to know the awareness of solar product utility with reference to the social marketing aspect. Findings Attitude, subjective norm, price and promotion variables impact consumers’ purchase intention. Research limitations/implications This study is useful for academicians, social marketers, business practitioners and researchers to enhance their knowledge about the perception of Indian consumers toward solar products. Practical implications This paper will help the social marketers focus on their thinking and activities, which in turn will help policymakers, people and professionals concerned with the social marketing aspect. Social implications It is hoped that this research work will add value to the social marketing aspect and help social marketers, policymakers, practitioners and society. The paper has accomplished connecting people with solar products for the betterment of society. Originality/value The paper contains original ideas and a unique perspective on social marketing, which will be useful for social marketers and practitioners.

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Section: Theoretical and Constructs Theory Of Planned Behaviorsupporting

confidence: 80%

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Alam

M.S

2022

IJESM

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“…A further study [27] analyzed solar usage by households. The population sample consisted of employees from a local hospital in Gaza.…”

Section: Discussionmentioning

confidence: 99%

Solar energy implementation at the household level: Gaza Strip case study

El‐Khozondar

El-batta²

2022

Energ Sustain Soc

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Background The Gaza Strip in Palestine is currently facing a serious electrical power deficit due to the local political situation. In addition, the main source of energy in Gaza Strip is traditional fossil fuel which is environmentally harmful. To ensure that electrical power in the Gaza Strip can be maintained continuously without any day-long power failures is a challenging task for decision-makers. The lack of reliable electrical power has motivated the inhabitants of the Gaza Strip to adopt an alternative source of energy which is reliable, sustainable, environmentally friendly and abundantly exists. Therefore, they decided to implement solar energy systems to power their houses in order to replace or to complement the traditional sources of energy. This has motivated the current study which aims to find out whether solar energy can be an alternative source of energy to the conventional energy for domestic use in the Gaza Strip to sustain inhabitants’ daily life. This has been tested by studying the readiness and attitudes of household people in the Gaza Strip to adopt solar energy in their homes. This work is a novel study in its contents. According to the authors’ knowledge, this is one of few studies considering this topic. Methods To understand the reasons for successful solar energy system adoption by individual households in Gaza, the authors have created an electronic questionnaire. The dependent variable is chosen to be the adoption of energy, and independent variables are the environmental benefit, the cost of adoption of solar energy, and the economic savings of solar energy measured. The electronic questionnaire consists of two parts: part one consists of personal questions; the second part consists of 22 items on a five-point Likert scale and the studied sample population consists of the 10% of the Al-Shifa Medical Complex employees (1819 employees). The electronic questionnaires were electronically circulated to the study sample. The data were then collected and analyzed using an SPSS program. Results The authors found that only 19.5% of the studied sample population have installed solar energy systems on their houses. The results show that some factors, including the governorate in which employees are living, house ownership, total cost of energy/month, available space to install the solar panels, and the desire to share the cost with neighbors did not affect the decision to use solar energy. On the contrary, the type of house and the knowledge of renewable energy influenced the decision. Compared to previous studies, we also found that knowledge is an important factor in implementing renewable energy (Zakaria et al. in Earth Environ Sci 268:012105. https://doi.org/10.1088/1755-1315/268/1/012105, 2019, Szakály et al. in Energies 14:1–25. https://doi.org/10.3390/en14010022, 2021). Though our study did not reveal an impact of cost of installing the system on making the decision to adopt renewable energy (Assali et al. in Renew Energ 136:254–263. https://doi.org/10.1016/j.renene.2019.01.007, 2019), we will it regard it as an important factor. Conclusion The adoption of solar energy in Gaza is limited. The kind of the house and the knowledge of renewable energy are imperative to increase utilization of solar energy by households in Gaza. Therefore, it is important to start a public information campaign on the advantages of solar energy through the universities by giving classes to all university students and/or by giving general talks for the public. To conquer the limiting factors, the public authority ought to consider the framework and support the neighborhood occupants.

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“…While industry use the solar system to lower cost of Fuel. In [25], authors expand their work to include households. They used the employees for local hospital in Gaza as their population sample.…”

Section: Introductionmentioning

confidence: 99%

“…However, income has a direct effect on the decision of adopting solar energy systems. Due to the important results presented in work [25].…”

Section: Introductionmentioning

confidence: 99%

Solar Energy Implementation At Household: Gaza Strip Case Study

El‐Khozondar

El-batta

2021

Preprint

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Background: Gaza Strip in Palestine is facing a major power deficiency problem due to local political situation. Thus, powering Gaza Strip without blockage whole day is a challenging task for decision maker. Lack of electrical power required inhabitants of Gaza Strip to implement solar energy systems to power their homes to replace or to complement the traditional sources of energy. To understand the success of solar system adoption at household in Gaza, authors built an electronic questionnaire. The dependent variable is chosen to be the adoption of energy and independent variables are environmental benefit, the cost of adoption of solar energy, and the market value of solar energy measured. The electronic questionnaire consists of two parts: part one consists of personal questions; second part is 22 items on a five- point Likert scale. The study sample consists of the 10% of the study population which are Al-Shifa Medical Complex employees (1819 employees). The electronic questionnaires are electronically circulated to the study sample. Then data is collected and analyzed using SPSS program. Results: The authors found that only 19.5% of the sample install solar energy systems on their houses. The results show that some factor including governorate in which employees are living, house ownership, total cost of energy/month, space to install the space to install the solar panels, and the desire to share the cost with neighbor unaffected the decision to use solar energy. Contrary, the type of house, knowledge of renewable energy impacted the decision. Conclusion: The adoption of solar energy in Gaza is limited. Type of house and knowledge of renewable energy are important to spread using of solar energy at houses in Gaza. Therefore, it is important to spread the knowledge of solar energy through universities by giving classes to all university students or by giving general lecture. To overcome the other two factors, the government should adopt the system and support the local inhabitants.

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Survey Study for The Usage of Solar Energy at Household By The Employees of Al-Shifa Medical Complex in Gaza Strip

Cited by 4 publications

References 0 publications

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Solar energy implementation at the household level: Gaza Strip case study

Solar Energy Implementation At Household: Gaza Strip Case Study

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