Sustainability: Consumer Perceptions and Marketing Strategies

McDonald, Seonaidh; Oates, Caroline

doi:10.1002/bse.524

Cited by 194 publications

(139 citation statements)

References 17 publications

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“…However, this was shown to be implemented on an operational level by improving efficiency in linear packaging end-of-life fates (such as reducing post-consumer waste). This was described as "low-hanging fruit" by the Hotel interview participants, which aligns with the description of a "cherry picker" by McDonald and Oates (2006) [71], or what Alakeson and Sherwin (2004) [72], Lucas (2010) [73], and Petala et al (2010) [48] describe as an "ad hoc approach" Disruptive or innovative sustainable development efforts are not identified in this research. This also holds for companies that claim sustainability to be holistically embedded in their identity and branding.…”

Section: Strategic and Operational Sustainabilitysupporting

confidence: 74%

Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development

2017

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Abstract:The alignment of the strategic and the operational level of packaging development in relation to the integration of sustainability is not addressed extensively in current research. This paper aims to address this, by focusing on the decision-making interrelations of key actors (marketing and packaging development) within multidisciplinary product-packaging development teams. The research is conducted by means of a qualitative approach, consisting of semi-structured interviews with individual packaging development team members, complemented with a newly developed visualization tool. The research builds upon eight cases within brand owners, packaging material suppliers and packaging development consultants. The main findings of the study include the decision-making trade-offs between sustainability considerations and other project indicators, such as costs, time-to-market and technical challenges. These trade-offs are linked to the strategic and operational roles of key actors, and to internal and external factors influencing sustainable development processes. This research's contribution is to address the alignment of the strategic and the operational levels of sustainable packaging development, in relation to (1) decision making and interrelations within multidisciplinary development teams; and (2) the relevance of development-influencing factors. This provides opportunities for further development of sustainable packaging models and tools, in order to align the strategic and operational level of development.

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Section: Strategic and Operational Sustainabilitysupporting

confidence: 74%

Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development

2017

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“…For example, in relation to recycling, Brook Lyndhurst [66] reported that convenience is related to kerbside recycling service provision, distance from bring banks and their location in terms of everyday trips, availability of a car, and also issues of time and storage space. McDonald and Oates [115] drew a parallel between the concept of convenience in relation to recycling and Peattie's [95] concept of compromise in relation to green consumerism. The aspects of compromise include paying a premium for a green product, sacrificing product performance for environmental benefits, and having to obtain goods from non-standard outlets.…”

Section: Determining Factorsmentioning

confidence: 99%

A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households

Scott¹,

Oates

Young

2015

Sustainability

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Securing public participation in environmental actions such as recycling, energy conservation measures and green consumerism is a means of progressing towards sustainable consumption. Participation in environmental actions (EAs) has typically been studied from the individual perspective, thus largely ignoring the social context of the household which may undermine effective behaviour change and green marketing strategies. This paper advances understanding of the adoption and practice of EAs from the household perspective by drawing together the limited and fragmented work which has examined EA participation from the household perspective, and integrating it with two relevant literatures-the household decision making literature and the literature which has examined EA participation from the individual perspective. The literatures are drawn together into a framework covering household member involvement in EA adoption and practice, the decision making process leading to EA adoption, decision making strategies and communication within the household, the maintenance of repetitive EAs, the factors influencing household member involvement including activity types and situational, household and individual characteristics, and how the individual characteristic of relative interest is shaped. We make a theoretical contribution by presenting a holistic understanding of the adoption and practice of EAs in households, which was previously lacking from the OPEN ACCESS Sustainability 2015, 7 5794 EA participation literature. By highlighting the elements of the conceptual framework that require further investigation, the authors also set out an agenda for research into EA participation from the household perspective.

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“…Thus, lifestyle can be viewed as an interpretive framework for the construction of social reality (Yeh and Chen 2011). Upon acquiring explicit knowledge of how specific activities affect society (Buenstorf and Cordes 2008), consumers likely pursue behavior participations such as consuming green products, recycling, considering clothing care, and adopting eco-friendly behavior (McDonald and Oates 2006). For instance, sustainable lifestyle societies, such as LOHAS, Good Neighbors, Tree Huggers, and Eco-Village, are actively engaged in a broad range of practices based on environmental considerations and seek to make these considerations apply as legitimate rules within the society (Spaargaren 2003).…”

Section: Sustainable Lifestyle Practicesmentioning

confidence: 99%

Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption

Lee

Kim

Yang

2015

Fashion and Textiles

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With a rising interest in the sustainable issue on the part of society and industry, comprehending the dynamics of the sustainable phenomenon can empower marketers and researchers to devise effective marketing strategies and advance theoretical knowledge for the fashion and textile discipline. While consumer sustainable lifestyle practices and business stewardship implementation have been neglected in the fashion and textiles industries, this study aims to test the sustainable VALS framework by identifying the sustainable value and lifestyle practices, and examining the impacts of business stewardship on consumer sustainable practices. The results of the data (n = 239) from a US university identified feasible dimensions of sustainable value, lifestyle practices, and business stewardships. Upon testing multiple regression analysis for the sustainable VALS framework, all 12 hypotheses were supported to validate the significant impacts of sustainable values and business stewardship on the consumers’ practices of a sustainable lifestyle on fashion product consumption. Specifically, altruistic, openness to change, anthropocentrism, and ecocentrism values are of interest; and the business stewardship of eco-labels and CSR drives play pivotal roles in promoting consumers’ sustainable lifestyle practices.

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Sustainability: Consumer Perceptions and Marketing Strategies

Cited by 194 publications

References 17 publications

Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development

Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development

A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households

Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption

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