Sustainability of Hotel, How Does Perceived Corporate Social Responsibility Influence Employees’ Behaviors?

Abstract

This study sought to explore the influence of perceived corporate social responsibility (CSR) on organizational identification and organizational commitment. Based on extensive literature review, the theoretical model was proposed. Perceived CSR was developed as the determinant, organizational identification as the mediator, and organizational commitment as the outcome. Targeting highly educated employees, this study surveyed employees with bachelor degrees or above. A total of 836 data were collected, and structural equation modeling was analyzed with statistical software AMOS 21.0 software. The findings indicated that perceived CSR contributed positively to organizational identification and commitment. Apart from the direct positive effect on organizational commitment, organizational identification also mediated the relationship between perceived CSR and employee loyalty. The study highlighted the importance of fulfilling social responsibilities, encouraged managers to understand young well-educated employees from different perspectives, and also shed light on performing effective human resource management (HRM) activities, which can meet the UN Sustainable Development Goals and accelerate the related development in tourism and hospitality.

Sustainable development goals and corporate strategy: A map of the field

“…After governance, the social sphere of sustainability is the focus of a considerable amount of research, where commitment to people is evident (Macassa & Tomaselli, 2020), not only internally with HR management (Bhinekawati & Bradly, 2019; Kong et al, 2019; Reade et al, 2019; Rodhouse & Vanclay, 2016; Stahl et al, 2020), which pursues employee engagement and leadership as axes of the corporate strategy (Nejati et al, 2021; Ramkissoon et al, 2020; Sánchez‐Hernández et al, 2021; Westerman et al, 2021), but also relying on the support and collaboration of other external stakeholders, such as the general public (Stombelli, 2020), or consumers (Gider & Hamm, 2019; Poddar et al, 2019), therefore, alliances among them is another of the topics addressed in the literature.…”

The role oftour‐operatorsas intermediaries of tourists' preferences for corporate social responsibility

“…Social identity theory explains individuals' behaviors and actions by their cognition of their belonging to a certain group, and by the emotions and values raised by this sense of belonging (Bhattacharya & Sen, 2003; Garcia de Leaniz & Rodríguez Del Bosque Rodríguez, 2015; Tajfel, 1974). For instance, the value perception of CSR by hospitality employees can be a factor influencing organizational identity, loyalty, organizational citizenship behavior, and task performance (He et al, 2019; Kong et al, 2019; Luu, 2019). This type of CSR engagement and action thorough social identity has been found for other areas of stakeholder groups in tourism and hospitality (Ahn, 2019; Aljarah, 2020; Gursoy, Boğan, Dedeoğlu, & Çalışkan, 2019; Li et al, 2019; Tuan, Rajendran, Rowley, & Khai, 2019).…”

“…In addition, there is also evidence that the value to consumers and other stakeholders becomes enhanced by the network of relationships involved in the organization with its stakeholders, thereby leading to wider perceptions of the functionality and capabilities of the products and services developed and offered (Ravald & Grönroos, 1996;Walter et al 2001;Grönroos, 1997). In this sense, the theory of social identity has been recently utilized to explain the adoption of CSR actions and strategies by tourist corporations, and provides support to the different values held by stakeholder groups (Gürlek & Tuna, 2019;He, Zhang, & Morrison, 2019;Kong, Bu, Yuan, Wang, & Ro, 2019;Li, Liu, & Huan, 2019).…”

Responsabilidad social corporativa y el turismo sostenible

“…La información y la capacitación pueden alentar a los empleados e invitados a comportarse de manera que ahorren energía. El aislamiento del edificio y el cambio a energías renovables que reducen las emisiones de CO2 son otras medidas de RSC respetuosas con el medio ambiente (Kong, Bu, Yuan, Wang, & Ro, 2019).…”