Sustainable Fashion Marketing: AI-Powered Solutions for Effective Promotions

Rathore, Bharati

doi:10.58972/eiprmj.v4i2y17.110

Cited by 4 publications

(2 citation statements)

References 13 publications

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“…In this study, "Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse," several pertinent issues intersect the fields of marketing, sustainability, emerging technologies, and the metaverse. To better comprehend the interplay of these fields, we need to pinpoint and unpack some critical problems, such as: Successfully introducing and implementing green marketing strategies supported by AI and developed within the Metaverse's context may be a daunting task for many organizations [10][11][12][13][14].…”

Section: Setting Up the Problems To Be Discussedmentioning

confidence: 99%

Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Rathore¹

2018

IJNMS

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This paper explores the rapidly evolving landscape of green marketing, with a novel focus on the interactions between sustainability, artificial intelligence, and the emerging concept of the metaverse. It commences with a critical overview of the environmental challenges confronting today's market and how green marketing provides an opportunity to address these obstacles, fostering both ecological and corporate sustainability. The research then delves into the transformative role of artificial intelligence (AI), showcasing how AI's predictive capabilities and data-driven insights can optimize green marketing strategies. By ensuring resourceefficiency and elevating precision targeting, AI leads to operations that are both ecologically responsible and economically viable. The exposition further migrates into analyzing the metaverse, a digital simulation that mirrors the physical world, and its implications for sustainable business practices and marketing strategies. The concept of the metaverse presents transformative opportunities for green marketing by allowing an immersive, interactive, and engaging consumer experience, all while not taxing our physical environment. By interweaving these three aspects, the study synthesizes a comprehensive understanding of the potential future trends in green marketing. It concludes, showcasing how the unique amalgamation of sustainability, AI, and the metaverse can drive towards a more sustainable and technologically advanced marketing future. This comprehensive analysis provides invaluable insights for both theorists and practitioners who are navigating the green marketing landscape in this era of technology-induced disruptions.

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Section: Setting Up the Problems To Be Discussedmentioning

confidence: 99%

Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Rathore¹

2018

IJNMS

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“…As we navigate through this review, we delve into the multifaceted strategies employed by marketers to harness the potential of Big Data and leverage the capabilities of AI in their digital campaigns. The confluence of these technologies has reshaped the way businesses understand, engage with, and respond to their target audiences (Rathore, 2020, Teixeira & Remondes, 2023, Ziakis & Vlachopoulou, 2023.…”

Section: Introductionmentioning

confidence: 99%

Digital marketing analytics: A review of strategies in the age of big data and AI

Rhoda Adura Adeleye,

Kehinde Feranmi Awonuga,

Onyeka Franca Asuzu

et al. 2024

World J. Adv. Res. Rev.

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Digital Marketing Analytics has become increasingly crucial in the contemporary business landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper provides a comprehensive review of the strategies employed in Digital Marketing Analytics within the context of the rapidly evolving landscape of Big Data and AI. In the age of Big Data, businesses are inundated with vast amounts of information, making it imperative for marketers to leverage analytics tools effectively. This review explores the role of Digital Marketing Analytics in harnessing the power of Big Data, enabling marketers to extract actionable insights, identify trends, and make informed decisions. The integration of AI further enhances these capabilities, automating processes and offering predictive analytics for more targeted and personalized marketing strategies. The paper delves into various strategies employed in Digital Marketing Analytics, encompassing data collection, analysis, and interpretation. It discusses the significance of real-time analytics in responding promptly to market changes, optimizing campaigns, and enhancing customer experiences. Additionally, the review addresses the ethical considerations surrounding data privacy and the responsible use of AI in marketing practices. The synergy between Big Data and AI is explored as a catalyst for innovation in digital marketing. Strategies such as machine learning algorithms for customer segmentation, sentiment analysis, and predictive modeling are examined for their potential to revolutionize marketing effectiveness. Moreover, the paper highlights the evolving role of analytics in measuring the return on investment (ROI) of digital marketing initiatives. This review provides insights into the evolving landscape of Digital Marketing Analytics, emphasizing the strategic importance of leveraging Big Data and AI. Businesses that embrace these technologies stand to gain a competitive edge by unlocking valuable insights, optimizing marketing efforts, and staying agile in response to dynamic market conditions.

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The role of marketing in sustainable textile supply chains

Demirbaş,

Deniz

2024

Environ Dev Sustain

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Sustainable Fashion Marketing: AI-Powered Solutions for Effective Promotions

Cited by 4 publications

References 13 publications

Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Digital marketing analytics: A review of strategies in the age of big data and AI

The role of marketing in sustainable textile supply chains

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