SUSTAINABLE FASHION STRATEGIES: A STUDY APPLIED TO THE DEVELOPMENT OF CLOTHING PRODUCTS<p>Estratégias Sustentáveis de Moda:um Estudo Aplicado ao Desenvolvimento de Produtos de Vestuário

Abstract

The current productive methods and the exaggerated consumption generate a socio-environmental crisis to the planet. However, industries gradually seek to incorporate sustainable practices in order to meet the needs of new consumers who are concerned with environmental and social issues in product consumption. Therefore, the present study have as an objective to identify how sustainable strategies contribute to the development of clothing products that reduce environmental impacts. For this study, a systematized and exploratory review was used, through bibliographic research, with the application of qualitative methods. Finally, we present sustainable strategies related to the product methodology that provide the reduction of harm caused to the environment by the production and excessive consumption of garments.

Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

“…The other new concept is so called slow fashion that promotes sustainable, ethical, and ecofriendly practices in the fashion industry, emphasising the quality and sustainability of, equally, production process and a product(Wachholz and Pinheiro, 2017; Jung and Jin, 2017) …”

“…Eco fashion concept is promoting organic raw materials, and elimination of pesticides or ecodesign(Wachholz and Pinheiro, 2017;Kobayashi, 2005;Morais and Figueiredo, 2015;Pedersen, et al, 2014), with the emergence of eco-fashion companies (D'Souza, 2015;Bick, et al, 2018) completely dedicated to the concept. Sustainable fashion similarly calls for transformation of production methods into the processes that include designers, manufacturers, marketers, but, also, transformation of the consumers and their needs (KPMG, 2019; Brandão and Gonçalves Da Costa, 2021).…”