Sustainable Luxury Fashion: A Vehicle for Salvaging and Revaluing Indigenous Culture

Gardetti, Miguel Ángel; Rahman, Shams

doi:10.1007/978-981-10-0765-1_1

Cited by 4 publications

(1 citation statement)

References 12 publications

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“…The concept of luxury is very much complex and vague as the perception of luxury depends on many geographical, monetary, cultural and individual factors. Therefore, luxury is sometimes described using ambiguous phrases such as “dream value” (Gardetti and Rahman, 2016) or using a sentence (e.g. “luxury is about pleasure,” Srun, 2017, p. 43) that further increases the obscurity of the luxury definition.…”

Section: Literature Reviewmentioning

confidence: 99%

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Forghani

Kazemi

Ranjbarian

2019

JIMA

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Purpose Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior. Design/methodology/approach These beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied. Findings The results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs. Originality/value The present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion.

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Section: Literature Reviewmentioning

confidence: 99%

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Forghani

Kazemi

Ranjbarian

2019

JIMA

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Luxury Craftsmanship as an Alternative to Building Social Fabric and Preserving Ancestral Knowledge: A Look at Colombia

Ospina¹,

López²

2020

Sustainable Luxury and Craftsmanship

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Towards Sustainable Products and Services: The Influences of Traditional Costumes in Promoting Sustainable Fashion

Le,

Dang,

Bui

2024

Sustainability

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Recent research in Sustainability has gained increasing attention within the past years, particularly regarding methods and approaches for designing sustainable products and services to address environmental and societal challenges. However, there has been limited exploration of incorporating cultural materials into the design process, which could enhance the cultural sustainability of products and services. This article aims to investigate the potential of integrating traditional royal costumes into fashion design to foster sustainability values and behaviours in contemporary society. A descriptive study focused on the Nhat Binh robe; a formal dress worn by noblewomen of the Nguyen Dynasty (1802–1945). The findings reveal that this traditional costume is rich in visual elements, offering a wealth of inspiration for fashion designers. However, existing products and services have yet to fully leverage the emotional and visual aspects of this unique cultural material. To creatively and sustainably preserve and promote traditional cultural values, this study proposes a model for incorporating traditional cultural materials into fashion design through co-design activities. This model emphasizes close collaboration between designers, artisans, and fashion consumers, with the goal of safeguarding traditional cultural values while advancing sustainable fashion. By fostering collaboration among them, the model has the potential to encourage a sense of ownership and emotional connection to the products, enriching consumer experiences. It not only addresses existing gaps in the use of cultural elements in fashion design but also positions designers to play a pivotal role in the future of sustainable fashion.

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Sustainable Luxury Fashion: A Vehicle for Salvaging and Revaluing Indigenous Culture

Cited by 4 publications

References 12 publications

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Luxury Craftsmanship as an Alternative to Building Social Fabric and Preserving Ancestral Knowledge: A Look at Colombia

Towards Sustainable Products and Services: The Influences of Traditional Costumes in Promoting Sustainable Fashion

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