“…Hubbard found that “although there seems to be widespread acceptance in the business world that firms have social responsibilities, a commonly accepted standard of measuring social performance is a long way off (Hubbard, , p. 185).” The focus continues to be on environmental issues (see De Marchi, Di Maria, & Micelli, , for example), at the expense of “social” sustainability issues (e.g., social, cultural, and other more normative dimensions). While looking at research on corporate sustainability, Kourula and colleagues found a “relatively minimal focus on human wellbeing for all and on empowerment of the marginalized (Kourula et al, , p. 16).” Bottom of the pyramid thinking (Prahalad, ) has promise for bringing the social side into corporate sustainability efforts, but even over a decade and a half after its introduction, there is still a lack of objective assessment approaches (Kolk, Rivera‐Santos, & Rufin, ), and the integration of bottom of the pyramid with sustainability more broadly is just beginning (Bendul, Rosca, & Pivovarova, ). Missimer, Robert, and Broman () have recently proposed science‐based social sustainability principals for enterprises, a key step forward.…”