“…Thus, scholars distinguish between the RO valuation, which applies formal models to estimate RO value, and RO reasoning, which identifies RO value conceptually, applying logic and heuristics (Trigeorgis & Reuer, 2017). Real option theory is applied to many practical decision situations in many industries, such as construction (Ribeiro et al, 2020), energy (Gupta & Mosiño, 2020), finance (Méndez-Suárez & Crespo-Tejero, 2021), healthcare (Gunter McGrath and Nerkar, 2004) or tourism (Piñeiro-Chousa et al, 2021), and many more. Also, risky endeavors, such as internationalization, can be subject to real option argumentation (Belderbos et al, 2020;Hunt et al, 2021;Ioulianou et al, 2021).…”