Sustainable tourism marketing at a World Heritage site

How heritage site tourists may become monument visitors

“…Their attendance is becoming so sizeable, especially at international sites and events, that today tourists represent the greatest part of the cultural audience (Boniface & Fowler, 1993;Gombault & Petr, 2007) and a highly targeted segment (Huang, Tsaur and Yang, 2012;Jimura, 2011;Yang, Lin and Han, 2010). For anyone engaged in the tourist industry, visitor studies are assuming more importance.…”

Quality and Quantity in Tourism

“…However in practice, some interpretations of sustainable tourism are overly focused on a need to conserve the resources on which the tourism industry depends; indeed some conservationists argue for de-marketing and stay away messages to be given to tourists [1]. In contrast the core aim of the social and economic perspectives of tourism is to encourage more tourists to visit and promote the growth of tourist value; and the focus is on creating employment, achieving good revenue return and developing some local engagement and interaction with tourists [2]. Thus it would appear that the environmental focus of tourism is at a different end of the spectrum to the economic and social perspectives.…”

A new knowledge management model for the conservation of historical sites

“…Tourism -has had and will continue to develop and have-the ability to bring recognition to a site (Gilmore et al 2007), economic growth to its society and people (Mowforth & Munt, 2003;Budeanu, 2005;Choi & Sirakaya, 2006;Michalena et al 2009), and environmental education for site preservation (Mowforth & Munt, 2003;Imran et al 2014) if planned and managed properly. Hohl & Tisdell state: "If the overall goal of tourism development is to achieve economic, social, and ecological sustainability, it must provide a first quality visitor experience, conserve natural and cultural resources, and bring substantial benefits to local communities.…”

“…With the ongoing growth in the tourism industry and impacts caused by increasing visits to sites which are mainly vulnerable sites such as the World Heritage Sites, new challenges have evolved (Gilmore et al, 2007) where in some cases de-marketing a tourism destination has become an option to protect these sites (Quan, 2000). In order to be able, gain a long term approach towards this industry with less negative impacts, we require proper management and planning with in-depth knowledge and information about historical destinations.…”