Sustainable Tourism Related SMEs through Strategy Identification

Abstract

Abstract. It should be pointed out that expansion of tourism sector relies on micro, small and medium enterprises exist in various related region. This particular study was conducted in Lenggong Valley, Perak to assess the existing strategies in the attempt to develop sustainable tourism related SMEs. Potential businesses in the area were measured using four traditional SWOT inclusive strengths, weaknesses, opportunities, and threats. The results from observation reveal interesting findings in relation to internal and external factors evaluation of tourism related SMEs. Therefore, this study presents the strategies for development of sustainable tourism related SMEs in the Lenggong Valley, which serve the purpose of assessing the potential business of tourism related SMEs and entrepreneurs. In-depth inspection of tourism strategies are critically considered when creating public policy that benefits the area and the local community.

Análise SWOT na perspectiva do cliente de empresa de serviço

“…The most recent tourism surveys that use the SWOT analysis technique operate in different segments, such as luxury tourism (TEKKEN;KROPP, 2015), ecotourism (GHORBANI et al, 2015;LÓPEZ et al, 2015;CETIN et al, 2018), religious tourism (PEREIRA, 2017), sustainable tourism (TREMONT et al, 2015;BANOS-GONZÁLEZ et al, 2017;HUDELSON, 2014;JAAFAR et al, 2014), gastronomic tourism (LONDOÑO, 2015), medical tourism (WONG; VELASAMY; ARSHAD, 2014), and many others (RINDAM, 2014;QIAN, 2017;CHONG, 2015;CHARVANDEH, 2017;LOPEZ;BHAKTIKUL, 2018;ARSIC, 2018). These studies have been seeking out the development of strategic planning, from validating the feasibility of tourism in some areas to evaluating tourism structures.…”

“…These studies have been seeking out the development of strategic planning, from validating the feasibility of tourism in some areas to evaluating tourism structures. segments of tourism (LOPEZ; BHAKTIKUL, 2018), elaboration of actions aiming at fomenting the activity (JAAFAR et al, 2014), analysis for improvement of the infrastructure (GHORBANI et al, 2015), planning for the survival of the activity, with the purpose of measuring the adherence of strategic planning (LÓPEZ et al, 2015), and thus, it is shown as an useful and contemporary tool for strategic planning.…”