Abstract. It should be pointed out that expansion of tourism sector relies on micro, small and medium enterprises exist in various related region. This particular study was conducted in Lenggong Valley, Perak to assess the existing strategies in the attempt to develop sustainable tourism related SMEs. Potential businesses in the area were measured using four traditional SWOT inclusive strengths, weaknesses, opportunities, and threats. The results from observation reveal interesting findings in relation to internal and external factors evaluation of tourism related SMEs. Therefore, this study presents the strategies for development of sustainable tourism related SMEs in the Lenggong Valley, which serve the purpose of assessing the potential business of tourism related SMEs and entrepreneurs. In-depth inspection of tourism strategies are critically considered when creating public policy that benefits the area and the local community.

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Scuba diving is one of the fastest growing and most popular tourism activities, generating approximately a billion dollars for global diving destinations. Scuba diving tourists are willing to travel worldwide to experience diving activities at island destinations offering underwater attractions. Besides highlighting the uniqueness of dive sites, the performance of dive guides can influence a scuba diving tourists’ satisfaction. This exploratory study examines the influence of the dive guides’ professional competencies on satisfaction of the tourists with availing tour packages by assessing the dive guides’ service quality. This study reports the findings obtained from the responses of 345 dive tourists who have availed of diving packages in Malaysia. This study validates that professional competency among dive guides positively affects service quality and a tourists’ satisfaction. Among the findings is the importance of scuba diving operators in providing continuous practical implications to dive guides in order to help them identify their niche market of scuba diving tourists.