Sustainable Urban Landscaping: Consumer Preferences and Willingness to Pay for Turfgrass Fertilizers

Khachatryan, Hayk; Suh, Dong Hee; Zhou, Guzhen; Dukes, Michael D.

doi:10.1111/cjag.12129

Cited by 26 publications

(10 citation statements)

References 77 publications

(133 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hilaire et al (2008) and Yanko (1992), subjects in this study may have preferred fresh water because of concerns about or lack of information regarding the safety of recycled water (gray water). Clearly, this is a point for future education, especially for nurseries striving to conserve water resources in other work has shown that sustainability concerns from consumers often translate into substantial willingness to pay price premiums (Behe et al, 2010(Behe et al, , 2013Getter and Behe, 2013;Khachatryan et al, 2016). The use of biodegradable containers, e.g., translates into higher price premiums for ornamental products .…”

Section: Discussionmentioning

confidence: 99%

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

Knuth

Behe

Hall

et al. 2018

hortte

View full text Add to dashboard Cite

Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.

show abstract

Section: Discussionmentioning

confidence: 99%

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

Knuth

Behe

Hall

et al. 2018

hortte

View full text Add to dashboard Cite

show abstract

“…Both studies suggest using production practices as a means of differentiating ornamental plants but that plant type influences the effect on consumer choices. Similarly, and Khachatryan et al (2016) recently reported that consumers' were willing to pay price premiums for organically grown ornamental plants and organic fertilizers. One would expect production practices that are associated with human health (e.g., organic production reducing consumers' pesticide exposure) to be more important for products that are potentially consumed (Yue et al, 2011).…”

mentioning

confidence: 98%

Consumer Perceptions of Plant Production Practices that Aid Pollinator Insects’ Health

Khachatryan

Rihn

2017

horts

Self Cite

View full text Add to dashboard Cite

Declining pollinator insect populations has become an important environmental concern in recent years. Despite widespread awareness, consumer perceptions of production practices (i.e., natural and organic) and effects on pollinator health are not well understood. This study assessed consumer perceptions of pollinator-friendly plant production practices in nursery production systems for food crop plants and landscape plants. Understanding consumer perceptions of horticultural production practices related to pollinator health is important because this impacts consumers’ product selection (e.g., landscape and food crop plants), sales, and the availability of pollinator-friendly products in the residential landscape. We used an online survey of 1243 U.S. consumers who ranked the importance of 11 different production practices for both food crops and landscape plants. Results were analyzed using an ordered probit model and showed that plant type influences perceived importance of the production practices. For food crop plants, grown without pesticides practice was perceived as the best production method for pollinator health, whereas grown outside practice was ranked the highest for landscape plants. Grown using synthetic pesticides practice was ranked the least beneficial method regardless of plant type. Results contribute new insights into consumers’ perceptions of pollinator-friendly production practices relative to plant type (i.e., landscape vs. food crop plants) which green industry stakeholders can use as they assess production methods or marketing strategies.

show abstract

“…Seed nit is the presence of seeds, and Price it is the price variable with a nonrandom parameter. The coefficient for the price coefficient is assumed to be fixed to guarantee the normal distribution of willingness to pay estimates (Gao and Schroeder, 2009a,b;Khachatryan et al, 2017;Train, 2009). Morevoer, WTP values were calculated as a negative ratio of the non-price attribute coefficient to price coefficient, such as:…”

Section: Econometric Model ■ Random Parameter Logit Modelmentioning

confidence: 99%

Consumers’ attitude toward the source of biotechnology

Zhang,

House,

Karavolias

et al. 2023

Int. Food Agribus. Manag. Rev.

View full text Add to dashboard Cite

Existing research based on labels, risks and benefits, and cultural differences has focused on consumers’ preferences for genetically modified (GM) food products. Limited attention has been paid to the attitudes toward the source who developed the biotechnology. Because there may be trust issues associated with large multinational firms that are often involved in the development of biotechnology, it remains an unexplored question whether consumers consider who produces the technology when forming opinions about food produced with biotechnology. This study investigates consumers’ attitude toward the source of biotechnology using a choice experiment with GM oranges. The study involved participants from three major orange-consuming countries (United States, Germany, and Spain). Results reveal that participants from all three countries were less willing to pay for GM oranges when the technology originated from multinational agribusiness corporations, compared to public universities and small companies. Further examining the effect of consumers’ perceptions, we found consumers’ perception of corporate distrust and environmental concern negatively influence their attitude toward the source of biotechnology, but their technology acceptance positively affects the attitude. By understanding consumers’ attitudes about the source of biotechnology and factors that may improve the consumer reactions, communication and promotion of new biotechnology food products to improve acceptance from existing and potential consumers are discussed.

show abstract

Sustainable Urban Landscaping: Consumer Preferences and Willingness to Pay for Turfgrass Fertilizers

Cited by 26 publications

References 77 publications

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

Consumer Perceptions of Landscape Plant Production Water Sources and Uses in the Landscape during Perceived and Real Drought

Consumer Perceptions of Plant Production Practices that Aid Pollinator Insects’ Health

Consumers’ attitude toward the source of biotechnology

Contact Info

Product

Resources

About