2011
DOI: 10.5539/ijbm.v6n7p59
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Sustaining Client Relationships in the Contract Manufacturer Own-Brand Building Process: The Case of a Smartphone Firm

Abstract: Whereas maintaining buyer-supplier relationships has been widely discussed in the literature, sustaining relationships with clients (buyers) while contract manufacturers (suppliers) pursue own-brand building has been relatively unexplored. This in-depth case study shows how an electronics contract manufacturer sustained its client relationships while building its own brand. The research framework consists of two subprocesses: competence leveraging and competence building. We argue that some of the strategies i… Show more

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Cited by 12 publications
(8 citation statements)
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“…Over half of primary school students and over 90% of secondary school students possess smartphones [ 10 ]. Smart devices including smartphones and tablet computers are defined as handheld mobile electronic devices with cell-phone capability, having a browser that allows Internet access, a licensed operating system that provides a platform for third-party applications such as multimedia software and games, a touch screen input and output, and wireless connections that allow data transfer [ 11 , 12 , 13 ].…”
Section: Introductionmentioning
confidence: 99%
“…Over half of primary school students and over 90% of secondary school students possess smartphones [ 10 ]. Smart devices including smartphones and tablet computers are defined as handheld mobile electronic devices with cell-phone capability, having a browser that allows Internet access, a licensed operating system that provides a platform for third-party applications such as multimedia software and games, a touch screen input and output, and wireless connections that allow data transfer [ 11 , 12 , 13 ].…”
Section: Introductionmentioning
confidence: 99%
“…In so doing, this study focusses only on the manufacturer side. This is because consumers constantly invest their efforts in the brand of the mobile device that results in creating the added value from the product (Liu, 2011). This study makes several unique contributions to the literature.…”
Section: Introductionmentioning
confidence: 99%
“…However, at the time of writing this article the so-called smartphones comprise a licensed operating system and are capable of installing different applications for processing and operating documents similar to personal computers. Finally, they are wireless terminal devices that are able to send and receive data through Internet, Bluetooth, Global Positioning System, and similar technologies (Liu, Chen, & Chen, 2011). In this way, smartphones are flexible and complex interactive devices that need a high degree of mobile usability because of their presence in every aspect of users' daily life.…”
Section: Introductionmentioning
confidence: 99%