Environmental policies in agriculture have now been fully incorporated into policy throughout Europe both within and outside of the European Union. One of the cornerstones to the successful implementation of these policies is both the willingness and ability of farmers to implement them. Many actors in uence both the formulation and implementation of such policies, from governments, through pressure groups and the agricultural knowledge networks (AKNs) in various countries, to farmers themselves. In assessing the principal objectives of all of these actors, it can be seen that none has environmental goals as their principal objective, and the development of policies is thus both dif cult and a residual priority. This situation is likely to be ameliorated not through a focus on more effective policy instruments for agri-environmental polices, but through adjustments of administrative structures for both their development and in carrying them out.