“…A significant body of the relevant literature demonstrates that organizations receive benefits in many forms (e.g., Caniato, Longoni, & Moretto, 2012;Lewis, Åhlström, Yalabik, & Mårtensson, 2012;Maguire, et al, 2012;Smith, Ng, & Maull, 2012). These benefits include enabling firms to simplify the business process by restructuring the internal organizational process and innovatively performing tasks.…”