Scheelites are ABO 4 compounds for which a variety of ions can be chosen for A and/or B cations. Some among these scheelites show intrinsic luminescence and doping with rare earth elements results in additional 4f-4f emission. Here, the investigated material was PbWO 4 :Tb 3+ . The host emission consists of two emission bands, in the blue and green region respectively, however strongly suppressed by the Tb 3+ emission, including transitions from the 5 D 4 and 5 D 3 level. Both the host emission and the Tb 3+ emission possess a strong temperature dependence. Elucidation of this behavior is not straightforward as several transfer mechanisms are involved. The thermal quenching profiles of both the host emission and the Tb 3+ emission are recorded for different excitation wavelengths, making the distinction between host excitation and direct excitation into the 4f-levels of Tb 3+ . Divergent quenching profiles of the host emission for the un-doped versus doped materials reveal a temperature dependent energy transfer process from the host towards the Tb 3+ ions. Performing these measurements for samples with different Tb 3+ concentrations allowed discriminating between the different processes involved. In addition, time resolved measurements are carried out to unravel the energy transfer mechanisms. Based on the available data a detailed energy level scheme of host and dopant is proposed.