Synergy between rural and smart tourism: is it possible and necessary?

Auzina, Anita; Zvirbule, Andra; Jankova, Liga

doi:10.1108/whatt-06-2023-0081

Cited by 3 publications

(2 citation statements)

References 1 publication

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“…It highlights the significant impact that digital marketing can have in shaping the intelligent tourism industry (Gretzel et al, 2015). In addition, it examines the connection between rural and intelligent tourism, highlighting the significance of efficient marketing strategies and stakeholder collaboration in promoting innovative tourism projects (Halkiopoulos et al, 2023a;Auzina et al, 2023). Moreover, digital transformation in the tourism industry highlights the importance of utilizing machine learning methods to analyze and promote digital innovation in the tourism sector (Madzík et al, 2023).…”

Section: Digital Marketing Techniques For Revolutionizing Hospitalitymentioning

confidence: 99%

Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences

Giannoukou

2024

Business

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This article critically examines the role of innovation in the hospitality sector, focusing on how hotels can enhance efficiency and customer satisfaction through digital advancements. It stresses the need for adapting to technological trends and consumer expectations. Also, it highlights the necessity for hotels to adapt to technological trends and evolving consumer expectations to maintain market relevance. The analysis highlights the integration of strategic planning, innovation management, cultural shifts, and technological adoption as key to fostering sustainable innovation. The importance of balancing traditional hospitality values with modern solutions to create competitive service offerings in the hotel industry is underscored. Key areas discussed include digital transformation in hotels, different tiers of innovation, and the challenges and strategies for implementing transformative innovations. The article concludes by emphasizing the necessity for hotels to combine operational efficiency, customer satisfaction, and game-changing innovation strategies, highlighting the potential of technologies like AI and robotics in revolutionizing the guest experience. It underscores the importance of balancing traditional hospitality values with modern technological solutions to create a unique and competitive service offering in the hotel industry.

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Section: Digital Marketing Techniques For Revolutionizing Hospitalitymentioning

confidence: 99%

Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences

Giannoukou

2024

Business

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“…Anita Auzina et al . (2023) in the article: “ Synergy between rural and smart tourism – is it possible and necessary?…”

Section: Overviewmentioning

confidence: 99%

Smart tourism: what developments and issues are important to the Baltic states?

Garanti

Berjozkina²,

Zvaigzne

2023

WHATT

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PurposeThis study aims to provide a summary of the key outcomes and reflections related to the theme issue question, “Smart tourism: what developments and issues are important to the Baltic states?”Design/methodology/approachThis study utilizes a descriptive approach to summarize the key outcomes of the theme issue. The theme issue focuses on the problems, trends and developments of smart tourism in the Baltic states, namely, Latvia, Lithuania and Estonia.FindingsThe papers in the theme issue explore the emerging concept of smart tourism and the challenges associated with its implementation at the destination level. They also provide updated data on the adoption of smart tourism and aim to engage academics and industry professionals to identify future developments.Originality/valueThis theme issue provides unique perspectives from a variety of stakeholders, including academics, practitioners, industry professionals and policymakers on the key issues, trends and developments shaping the emergence of smart tourism in the Baltic states.

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Smart Tourism

Kumar,

Pham

2024

Advances in Hospitality, Tourism, and the Services Industry

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Smart tourism encapsulates the integration of technology and innovative solutions to enhance the overall travel experience for tourists and to improve the efficiency and sustainability of tourism destinations. Smart tourism represents a paradigm shift in the travel industry, leveraging artificial intelligence, the Internet of Things (IoT), big data analytics, augmented reality, virtual reality, mobile applications, and cloud computing to improve the overall travel experience, foster sustainability, and drive economic growth. Interpretation of scholarly landscape of smart tourism offers valuable insights into research activity, trends, impact, and knowledge structure. The current study is based on the data extracted from Scopus Database (N=756) to understand various bibliometric patterns. The findings such as trends in publication output over time, geographical distribution of research, most cited authors and articles, and emerging themes or keywords have been discussed. Future directions in the field of smart tourism have been discussed.

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Synergy between rural and smart tourism: is it possible and necessary?

Cited by 3 publications

References 1 publication

Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences

Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences

Smart tourism: what developments and issues are important to the Baltic states?

Smart Tourism

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