To study the influence of a blue‐emitting iridium complex pendant on the optoelectronic properties of its 2,7‐polyfluorene (PF) derivatives with the carbazole and oxadiazole pendants, a class of 2,7‐PF derivatives containing carbazole, oxadiazole, and/without the cyclometalated iridium complex pendants in the C‐9 positions of fluorene unit were synthesized. Their thermal, photophysical, electrochemical, and electroluminescent (EL) properties were investigated. Among these 2,7‐PF derivatives (P1–P4), P2 and P3 exhibited higher photoluminescence efficiency in dichloromethane and better EL properties in the single‐emissive‐layer polymer light‐emitting devices. The highest brightness of 3888 cd/m2 and the maximum current efficiency of 2.9 cd/A were obtained in the P2‐ and P3‐based devices, respectively. The maximum brightness and efficiency levels were 1.7 and 2.1 times, respectively, higher than the corresponding levels from the parent 2,7‐PF derivative (P1)‐based devices. Our work indicated that EL properties of 2,7‐PF derivatives can be improved by introducing the blue‐emitting iridium complex into the alkyl side chain of fluorine unit as pendant. © 2011 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem, 2012