Coordination-insertion copolymerization of ethylene with polar monomers can directly provide value-added functionalized polyolefins. Studies on the reactivity of catalysts toward polar monomers can help understand the copolymerization process and then tune the polymerization strategically. In this contribution, the reactivity picture of 2-diphenylphosphonyl-8-phenylnaphthol nickel complex toward fundamental polar monomers was explored by stoichiometric reactions. The insertion rates are in the order of methyl acrylate (MA) > n-butyl acrylate (BA) > N, N-dimethylacrylamide (DMAA) > methyl methacrylate (MMA) > vinyl triethoxysilane (VTEoS) > N-vinyl-pyrrolidinone (NVP). Acrylic derivatives of MA, BA and DMAA with electronwithdrawing group favor 2,1-fashion while non-acrylic NVP with electron-donating group prefers 1,2-fashion. Notably, the 1,1disubstituted MMA and bulky VTEoS perform a preferential 1,2insertion accompanying by 2,1-insertion in the percentage of 82 : 18 and 62 : 38, respectively, because of the stronger steric effect. These insights correlate to the copolymerization of polar monomers with ethylene. Linear functional polyethylene with in-chain and terminal incorporation of BA, DMAA or VTEoS is afforded at a high activity.