Alternating (1‐naphthylethynyl‐p‐phenylethynyl)x 1,3,5‐trisubstituted benzene dendrons were efficiently synthesised by the heterocoupling reaction between (1‐naphthylethynyl‐p‐phenyl)xacetylene (x = 1) and 1,3,5‐triiodobenzene in the presence of a palladium‐copper catalyst system. A longer terminal acetylene chain (x = 2) was obtained from the heterocoupling between 1,3,5‐tri(1‐ethynyl‐5‐naphthylethynyl)benzene and the appropriate iodoaryl derivative. The alternating chains, and their dendron structures, show fluorescence emission, with similar wavelengths and quantum yields. (© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2005)