The solubilization and interaction of an azodye (methyl orange) with dodecyl trimethyl ammonium bromide and cationic gemini surfactants in the series of alkanediyl a,x-bis[(dimethyl alkyl ammonium)bromide)] referred to as (m-s-m), m = 10, 12, 14 and s = 2, 3, 4 were investigated by means of UV-Vis spectroscopy. Aggregation with the anionic dye was reflected by a hypsochromic shift with a decrease in the intensity of the absorption band. The results also show a bathochromic shift followed by a sharp increase in the intensity of the maximum absorption band k max after the critical micellar concentration (CMC). This indicates that the dye solubility increased with increasing surfactant concentration. It was also observed that the aggregation of surfactant and dye takes place at a surfactant concentration far below the CMC of the individual surfactant. The effects of the chain length as well as the spacer length of gemini surfactants on the critical aggregation concentration and CMC were also examined. Moreover, the partition coefficients between the bulk water and surfactant micelles K S and K X as well as the Gibbs energies of distribution of dye between the bulk water and surfactant micelles were determined using the pseudophase model. The effect of the hydrophobic chain length and spacer of gemini surfactants on the distribution parameters is also reported.