Zeolite ZSM‐5 has been synthesized in presence of various emulsifiers. Influence of types and proportions of cationic, anionic and non‐ionic emulsifier has been studied. Cationic emulsifier, cetyl trimethyl ammonium bromide resulted in an amorphous phase, whereas anionic emuisifier, sodium lauryl sulphate afforded crystalline phase, identified as magadiite. Non‐ionic emulsifiers, 1,2,3‐benzotriazole and sorbital mono‐stearate led to the formation of pure crystalline ZSM‐5 phase. Emulsifier concentration was found to affect the process of crystallization, and the crystal size and morphology of ZSM‐5. Emulsifier necessitated higher crystallization temperature and/or longer hydrothermal period. ZSM‐5 crystallization was observed to proceed through magadiite phase formation. In case of benzotriazole, unusual stacked square platelet type morphology and with sorbital monostearate, very small crystals were observed.